Android Tile-Matching apps in India

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Campaign

Installs per mille (IPM)
8.9

Average

22.2

Best

Installs

Install split by type
30%

Organic

70%

Non-Organic

Number of installs
45,272-38%

Non-Organic

16,93530%

Organic

44,237-8%

Overall

Engagement

Retention rates
Stickiness (DAU/MAU)
12.0%-11%

Average

17.1%-10%

Best

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Revenue

Revenue Per Mille
$0.52-30%

Average

$1.40-59%

Best

Media cost & budget

Cost per install (CPI)
$0.107%

Average

App install ad spend
$5,50331%

Average

Install fraud

Fraud rate
2.3%-60%

Average

Recommended media partners in Indian Subcontinent

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Google Ads

2

Meta Ads

3

AppLovin

4

Unity Ads

5

Mintegral International Limited

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