How apps were grouped
Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs
Organic
Non-Organic
Overall
Average
Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)
1
Google Ads
2
AppLovin
3
Meta Ads
4
MOLOCO
5
TikTok For Business
6
GNA Company Corp.
7
Unity Ads
8
SKYFLAG
9
Tapjoy
10
Mistplay