Android Simulation - Overall apps in Albania

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Campaign

Showing data for Eastern Europe (thresholds for Albania not met)

Installs per mille (IPM)
17.0-1%

Average

37.1-7%

Best

Installs

Number of installs
3,616-5%

Organic

2,46720%

Non-Organic

6,807

Overall

Engagement

Retention rates

Showing data for Eastern Europe (thresholds for Albania not met)

Uninstall rate (Day 30)
50.5%-8%

Average

0.5%15%

Best

Showing data for Eastern Europe (thresholds for Albania not met)

Stickiness (DAU/MAU)
9.5%6%

Average

16.5%7%

Best

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Revenue

Revenue Per Mille
$0.6411%

Average

$2.3018%

Best

Showing data for Eastern Europe (thresholds for Albania not met)

In-app purchase revenue split by type
55%

Organic

45%

Non-Organic

Remarketing

Showing data for Eastern Europe (thresholds for Albania not met)

Conversion split by marketing activity type
94%

Non-organic installs

6%

Remarketing Conversions

Showing data for Eastern Europe (thresholds for Albania not met)

Number of remarketing conversions
9,282

Conversions

Media cost & budget

App install ad spend
$37.233%

Average

Install fraud

Fraud rate
0.5%15%

Average

Owned Media

Data includes both iOS and Android devices

Return on Experience (ROX)

Showing data for Eastern Europe (thresholds for Albania not met)

Click to install
12%

Referral-to-app

Recommended media partners in Eastern Europe

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Mintegral International Limited

2

Google Ads

3

AppLovin

4

Unity Ads

5

MOLOCO

6

Meta Ads

7

ironSource

8

TikTok For Business

9

Tapjoy

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