Android Simulation - Overall apps in Germany

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Campaign

Installs per mille (IPM)
16.3-7%

Average

38.75%

Best

Installs

Install split by type
44%

Organic

56%

Non-Organic

Number of installs
5,2835%

Overall

3,7728%

Non-Organic

3,259-11%

Organic

Engagement

Retention rates

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Revenue

Revenue Per Mille
$8.05-5%

Average

$24.57-25%

Best

Media cost & budget

Cost per install (CPI)
$0.69-4%

Average

App install ad spend
$1,53120%

Average

Install fraud

Fraud rate
0.5%-65%

Average

Recommended media partners in Western Europe

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Google Ads

2

Mintegral International Limited

3

AppLovin

4

MOLOCO

5

Unity Ads

6

Meta Ads

7

Mistplay

8

ironSource

9

Tapjoy

10

TikTok For Business

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