How apps were grouped
Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs
Average
Best
Organic
Non-Organic
Overall
Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)
1
Google Ads
2
Mintegral International Limited
3
AppLovin
4
MOLOCO
5
Unity Ads
6
Meta Ads
7
Mistplay
8
ironSource
9
Tapjoy
10
TikTok For Business