How apps were grouped
Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs
Average
Best
Organic
Non-Organic
Overall
Showing data for Africa (thresholds for Morocco not met)
Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)
1
Google Ads
2
Mintegral International Limited
3
AppLovin
4
Meta Ads
5
ironSource
6
Unity Ads
7
TikTok For Business