Android Simulation - Overall apps in Morocco

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Campaign

Installs per mille (IPM)
21.0-18%

Average

41.7-12%

Best

Installs

Install split by type
35%

Organic

65%

Non-Organic

Number of installs
11,8255%

Overall

6,0901%

Non-Organic

4,48319%

Organic

Engagement

Retention rates

Showing data for Africa (thresholds for Morocco not met)

Uninstall rate (Day 30)
37.6%-1%

Average

0.5%-63%

Best

Stickiness (DAU/MAU)
10.7%-6%

Average

15.8%-3%

Best

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Revenue

Revenue Per Mille
$0.77

Average

$2.95

Best

Media cost & budget

App install ad spend
$115.7412%

Average

Recommended media partners in Africa

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Google Ads

2

Mintegral International Limited

3

AppLovin

4

Meta Ads

5

ironSource

6

Unity Ads

7

TikTok For Business

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