Android Simulation - Overall apps in Turkey

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Campaign

Installs per mille (IPM)
15.44%

Average

36.211%

Best

Installs

Install split by type
33%

Organic

67%

Non-Organic

Number of installs
6,554-10%

Organic

21,212-14%

Overall

16,868-17%

Non-Organic

Engagement

Retention rates
Uninstall rate (Day 30)
50.8%-4%

Average

0.5%227%

Best

Stickiness (DAU/MAU)
8.7%-6%

Average

15.0%3%

Best

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Revenue

Revenue Per Mille
$1.353%

Average

$4.81-12%

Best

In-app purchase revenue split by type
68%

Organic

32%

Non-Organic

Media cost & budget

Cost per install (CPI)
$0.0717%

Average

App install ad spend
$624.48

Average

Install fraud

Fraud rate
1.5%129%

Average

Owned Media

Data includes both iOS and Android devices

Return on Experience (ROX)

Showing data for Eastern Europe (thresholds for Turkey not met)

Click to install
12%

Referral-to-app

Recommended media partners in Eastern Europe

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Mintegral International Limited

2

Google Ads

3

AppLovin

4

Unity Ads

5

MOLOCO

6

Meta Ads

7

ironSource

8

TikTok For Business

9

Tapjoy

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