Android 4X March-Battle apps in Thailand

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Campaign

Showing data for Southeast Asia (thresholds for Thailand not met)

Installs per mille (IPM)
1.8

Average

5.6

Best

Installs

Install split by type
22%

Organic

78%

Non-Organic

Number of installs
2,4665%

Organic

6,516-21%

Non-Organic

9,896-18%

Overall

Engagement

Retention rates

Showing data for Southeast Asia (thresholds for Thailand not met)

Uninstall rate (Day 30)
76.4%

Average

38.8%

Best

Showing data for Southeast Asia (thresholds for Thailand not met)

Stickiness (DAU/MAU)
12.3%9%

Average

18.2%3%

Best

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Revenue

Showing data for Southeast Asia (thresholds for Thailand not met)

In-app purchase revenue split by type
64%

Organic

36%

Non-Organic

Media cost & budget

Cost per install (CPI)
$2.00

Average

Showing data for Southeast Asia (thresholds for Thailand not met)

App install ad spend
$3,841

Average

Install fraud

Fraud rate
1.8%-8%

Average

Recommended media partners in Southeast Asia

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Google Ads

2

Adfly

3

Meta Ads

4

Tapjoy

5

MOLOCO

6

AppLovin

7

Unity Ads

8

ironSource

9

TikTok For Business

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