Android Board Game apps in the United States

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Campaign

Installs per mille (IPM)
8.8

Average

27.9

Best

Installs

Install split by type
31%

Organic

69%

Non-Organic

Number of installs
14,539

Non-Organic

6,124

Organic

21,259

Overall

Engagement

Retention rates
Stickiness (DAU/MAU)
17.3%

Average

24.4%

Best

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Revenue

Revenue Per Mille
$7.75

Average

$24.93

Best

Media cost & budget

Cost per install (CPI)
$2.98

Average

App install ad spend
$34,986

Average

Install fraud

Fraud rate
2.4%

Average

Recommended media partners in North America

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Google Ads

2

Unity Ads

3

Meta Ads

4

AppLovin

5

Digital Turbine

6

Influence Mobile

7

adjoe

8

Mistplay

9

Mintegral International Limited

10

Aura

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