Android E-Commerce - Overall apps in Malaysia

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Campaign

Showing data for Southeast Asia (thresholds for Malaysia not met)

Installs per mille (IPM)
1.0-15%

Average

2.4-30%

Best

Installs

Number of installs
55,00323%

Non-Organic

7,7034%

Organic

51,8409%

Overall

Engagement

Retention rates

Showing data for Southeast Asia (thresholds for Malaysia not met)

Uninstall rate (Day 30)
29.4%8%

Average

12.4%-6%

Best

Showing data for Southeast Asia (thresholds for Malaysia not met)

Stickiness (DAU/MAU)
9.8%-1%

Average

13.5%-8%

Best

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Revenue

Showing data for Southeast Asia (thresholds for Malaysia not met)

Purchases per paying user
2.99%

Average

4.55%

Best

Showing data for Southeast Asia (thresholds for Malaysia not met)

In-app purchase revenue split by type
22%

Organic

78%

Non-Organic

Remarketing

Showing data for Southeast Asia (thresholds for Malaysia not met)

Conversion split by marketing activity type
31%

Non-organic installs

69%

Remarketing Conversions

Number of remarketing conversions
27,68420%

Conversions

Media cost & budget

Showing data for Southeast Asia (thresholds for Malaysia not met)

Cost per install (CPI)
$0.57-16%

Average

Showing data for Southeast Asia (thresholds for Malaysia not met)

App install ad spend
$4,237-28%

Average

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