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Games where player grows a city, builds an army that attacks through timed marches on a map

4X March-Battle

Action

Kids games where kids can enjoy the pleasure of action.

Action Kids

RPG game with a focus on controlling direct movement of a primary character

Action RPG

Puzzle games which are largely story-driven.

Adventure Puzzle

Official airline apps that normally provide booking, reviewing, checking-in and other services.

Airline Apps

Game in which players take the form and play as an animal in a virtual world

Animal Avatar

App vault using password, fingerprint or face ID to protect users' private files including photos and videos.

App Lock

Casual and fun racing arcade type of game

Arcade Racing

Sports games where gameplay focuses on non-realistic simulation of gameplay

Arcade Sports

Turn based tactics game in which players aim and shoot other players

Artillery Shooter

Apps providing updated horoscopes, zodiac predictions and other astrology information.

Astrology

Game in which different players have different roles and capabilities as well as win condition

Asymmetric Battle

Apps that enable users to explore and book attraction tickets and tours.

Attraction/Tour Booking

Apps that allow users to listen to recorded reading of books.

Audio Books

Tactical strategy game with drafting and in which play is conducted PVP in multiple rounds

Auto Chess

Apps commonly developed by automakers that enable users to remotely control their autos such as locking/unlocking the doors and cooling/heating the interior, find the location where the auto is parked, send destinations to the navigation system, check the auto status such as health status and charging status, access to the auto information and other ownership services etc.

Auto Connect

Apps that provide users with auto-related maintenance services and knowledge.

Auto Maintenance

Apps that provide the latest news about autos.

Auto News

Apps that provide a platform for users to trade their vehicles, including buying and selling.

Auto Trading

Apps that provide auto shopping, auto price comparison, auto maintenance and news.

Automotive

Simulated life based on avatars in an alternate reality world

Avatar Life

Apps that allow users to create an animated version of themselves and communicate through digital avatars.

Avatar-Based Social

Apps that allow consumers to make purchases now and pay for them at a later date.

BNPL

Hypercasual game with gameplay focused on control or movement of a ball

Ball

Shooter game in which battle royale is the primary game mode

Battle Royale

Apps providing beauty instructions and local beauty service bookings.

Beauty

Bingo

Game where primary mechanic involves blasting/removing adjacent like items with saga based progression

Blast

Blast-style game with a heavy emphasis on an investable meta game system

Blast-Meta

Game in which players need to fit different shaped block pieces to fit onto a game board efficiently

Block Puzzle

Board Game

Apps that provide contents through book readers, reference books, textbooks, dictionaries and etc.

Books & Reference

Knowledge or intelligence-based puzzle games

Brain Puzzle

Multiplayer battle where player controls a character in team deathmatch battle without aiming a gun

Brawl

A bubble shooter game featuring many balls shot, high action, and real time (not turn based) gameplay

Brick-crusher

Apps that allow users to search or browse contents on the Internet via shared or self-developed search engines.

Browser & Search Engine

Game where bubbles are shot at different angles clearing groups of bubbles arranged on top of screen

Bubble Shooter

Apps that allow users to organise and track money spending across various financial accounts. These apps might offer ways to set financial goals as well as suggestions on how to reach them, and help users make monthly or yearly budget plans.

Budget & Expense Tracker

Games in which the player grows a city used to breed creatures for combat

Build Breed

Games focused on building troops that attack enemies and can be lost. City building is usually used to upgrade troops.

Build-Battle

Games focused on building up a city with limited/no focus on combat

Building

Apps that provide users with services and tools required for work or for running business.

Business

Apps for internal work communication and work collaboration.

Business Communication

Apps that help users such as shops or drivers to manage, improve, support their business processes.

Business Management

Apps that are used in business, including word processing, spreadsheets, presentation, note taking, document scanner, reader and etc.

Business Software

Strategy game based on card decks typically associated with mana costs to play

CCG-Battle

Apps that can be used as a calendar or reminder so that users would not forget their schedules.

Calendar & Reminders

Apps that identify phone numbers and/or block spam phone calls.

Caller ID & Call Blocker

Apps that provide car rental service, including peer-to-peer car sharing.

Car Rentals

Gambling card games excluding Poker and Teen Patti games.

Card Games Casino

Card Games Tabletop

Games available in most casinos and in which there is some form of betting

Casino

Apps providing real-money casino experiences through online betting, also including lotteries & scratchcards.

Casinos & Gambling

Chess

Apps that offer companionship to children via song-singing, story-telling or other entertaining methods.

Children Companionship

Chinese-specific card or board games with some form of gambling

Chinese Card/Board

Game in which players position a hook or crane to drop and try to capture a prize

Claw Machine

Game in which players drop coins into a machine that can push other coins, medals, or other prizes off an edge

Coin Pusher

Coloring

Coloring & Drawing

Apps that allow users to read digital comics.

Comics

Apps that allow two or more parties to have conversations over real-time instant messaging.

Communication

PVP Racing that can use a variety of control schemes

Competitive Racing

Game in which two like tiles are linked via a pathway on a board and removed from the board

Connect Tiles

Kids games where kids can cook, craft or bulid to have fun and learn.

Cooking & Crafting

Apps where users can find a set of instructions for preparing or cooking something, including a list of the ingredients needed.

Cooking & Recipes

Apps that provide business inquiry services to help users understand a company's status, credit, and capital relations.

Corporation Info Platform

Apps that provide the latest deals, coupons, discounts from different stores, and rebate codes, or enable users to save money and earn cashback rewards or points.

Coupons & Rewards

Shooting game where the player takes cover and shoots out of cover

Cover-fire

Players have tools to create user generated levels or games shared with the overall game community

Creative Sandbox

Kids games focused on creating, building, or making stories in a relatively open world.

Creative World

Apps that help users to track and monitor their credit score.

Credit Score

Apps that provide crypto trading services or assist users with managing cryptocurrency.

Cryptocurrency Trading

Apps that offer opportunities to match and connect with strangers online for dating purposes.

Dating

Game in which players must solve puzzles based on various clues and involves solving a narrative arc

Detective

Dice

Apps where users can check words' meaning, pronunciation, origin and usage.

Dictionary

Apps that allow users to store funds, make online or in-store purchases, track their payment history, and send or receive money to/from other people.

Digital Wallets & Payment

Communication platform apps that help users share, look for or discuss information, opinions, interests and news.

Discussion & Forum

Game featuring classic dominoes gameplay with a wagering component

Dominoes

Apps that allow users to donate goods or money to individuals or groups that have special needs or allow users to post their circumstances and needs to solicit donations.

Donation

Apps used to download contents from online platforms including social media and video sharing websites.

Downloader

Games built around dressing up avatars and simulated life-like experiences with emphasis on lifestyle

Dress Up & Lifestyle

Games where the primary gameplay loop is centered around simulating drving or parking(non-competitive).

Driving

Apps designed by driving schools that provide knowledge for driving or help users obtain a learning permit or driving license.

Driving License

Apps that allow users to purchase products and services, which involve apps of business-to-business (B2B), business-to-customer (B2C), customer-to-customer (C2C) and online only retailers.

E-Commerce

Apps that allow children in their early childhood to learn school subjects or necessary life skills through interactions.

Early Childhood Learning

Apps that offer learning experience on specific skills or subjects.

Education

Educational games targeted to toddlers or preschool kids.

Educational

Apps that provide educational content that is undertaken for pleasure or relaxation, such as gardening tips or animal identification.

Educational Hobbies

Apps where users can send and receive emails.

Email

RPG game in which the player rules an empire or kingdom of some kind

Empire Simulation RPG

Apps that mainly aim to entertain the user, including audio, visual, or other contents.

Entertainment

Hypercasual game in which a player completes tasks or puzzles to avoid a bad situation

Escape

Shooting games where players enter war area to fight other players and bots for loot and aim to survive and escape.

Extraction Shooter

Apps that focus on family and relations, including pregnancy care, baby care and other related fields.

Family & Relationships

Farming

Kids games with an emphasis on dressing up avators or fashion.

Fashion & Dressing Up

Apps that provide users with digital fictions and web fictions.

Fiction

A game where the player controls a character to fight against other characters

Fighting

Apps that help users manage files or folders, usually allow the transfer or sharing of files both online and offline.

File Management

Apps that perform financial transactions or assist the user with business or personal financial matters.

Finance

Apps providing solely financial news, advice and information, without giving users the access to make direct investments.

Financial News

App categorization is powered by Sensor Tower's Game IQ and App IQ

Non-E-Commerce trends in SEA for Organic

Trends by metric (normalized)

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Performance benchmarks - average per app

Top countries split in selected sub-category and channel

Non-E-Commerce trends in SEA for Organic

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