How apps were grouped
Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs
Average
Best
Organic
Non-Organic
Overall
Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)
1
Google Ads
2
Meta Ads
3
Xiaomi
4
HUAWEI Ads
5
Yandex Direct
6
Unity Ads
7
Mintegral International Limited
8
VK Ads
9
TikTok For Business
10
AppLovin