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The AppsFlyer Blog

The AppsFlyer Blog

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5 min read

Move beyond correlation: Measure the incremental impact of your acquisition campaigns

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5 min read

Namshi's app: Localized commerce mastery with a retention blind spot

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6 min read

Why deep links stopped working on X for iOS and what you can do now

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5 min read

What the holiday shopping season taught us about smarter signals for 2026

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3 min read

The Modern Marketing Cloud and the next decade

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6 min read

Growth unlocked: AppsFlyer and Google uncover the true impact of Google Ads

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6 min read

NEW! Build AI marketing agents in 30 minutes without writing code

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7 min read

How to reactivate bank customers at 5x lower cost

31 min read

Driving ROI through a storm: 2023 app trends & C-level predictions

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15 min read

How to ASO like a PRO: The App Store Optimization guide

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16 min read

The mobile app marketing guide: Cracking the code to app success

In-app advertising done right – the complete guide
14 min read

In-app advertising done right – the complete guide

Attribution

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incrementality-ua-measurement-featured-image
5 min read

Move beyond correlation: Measure the incremental impact of your acquisition campaigns

Namshi's app OG image
5 min read

Namshi's app: Localized commerce mastery with a retention blind spot

Google iOS attribution OG image
6 min read

Growth unlocked: AppsFlyer and Google uncover the true impact of Google Ads

mcp-ai-workflows-OG image
6 min read

NEW! Build AI marketing agents in 30 minutes without writing code

User acquisition

View all
incrementality-ua-measurement-featured-image
5 min read

Move beyond correlation: Measure the incremental impact of your acquisition campaigns

Namshi's app featured image
5 min read

Namshi's app: Localized commerce mastery with a retention blind spot

Smarter signals black Friday featured image
5 min read

What the holiday shopping season taught us about smarter signals for 2026

31 min read

Driving ROI through a storm: 2023 app trends & C-level predictions

aso-increase-organic-installs-Featured
15 min read

How to ASO like a PRO: The App Store Optimization guide

mobile-advertising-guide-featured-image
16 min read

The mobile app marketing guide: Cracking the code to app success

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Data Collaboration

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Smarter signals black Friday featured image
5 min read

What the holiday shopping season taught us about smarter signals for 2026

13 min read

Solving retail media measurement – your ultimate guide to earning advertiser trust

4 min read

Beyond walled gardens: Maximize retail media performance in 2026

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5 min read

Inside the data handshake powering the new wave of retail media

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