The AppsFlyer Blog

The AppsFlyer Blog

How banks measure marketing ROI Featured image

How banks measure marketing ROI across every channel: Paid, owned, and app

Deep Linking for Banking OG Image

Why banks lose mobile customers (and how deep linking wins them back)

5 mobile adoption plays banks are using in 2026 featured image

5 mobile adoption plays banks are using in 2026

tiktok-ios-optimization-featured-image

From signals to optimization: how AppsFlyer powers TikTok’s iOS performance

Ramadan-focused blog for the Gulf region featured image

Winning Ramadan 2026: A Data-Backed Playbook for Gulf Decision Makers

Hubs- Essential Resources to Empower Smarter, Data-Driven Business Decisions

DMA (Digital Market Act)

Master DMA compliance with essential insights and resources
Read All
Gaming

Grow your game with exclusive data trends and powerful solutions
Read All
App marketing

Learn how to stand out ans stay ahead in the competitive world of app marketing
Read All
ASO (App store optimization)

Boost your app’s visibility, reach, abd install rate with Powerful, actionable strategies
Read All
App metric

All the tools and techniques you need to measure and optimize app performance
Read All
Programmatic advertising

Programmatic made easy: master the tech and supercharge your ads
Read All
Enriched Engagement Types

Not all views and clicks are created equal. Enriched Engagement Types (EETs)
Read All
CTV (Connected TV)

Your one-stop shop for all things CTV, helping your brand thrive on screen
Read All
Sandbox simplified

Google privacy Sandbox os transforming measurement. Explore the privacy Sandbox Hub for details
Read All

ecommerce-app-growth-featured image

Winning every stage of the shopper journey with data – your ultimate guide to eCommerce app growth

Pret a manger featured image

How Pret A Manger brews loyalty through smart app design (and what's missing)

incrementality-ua-measurement-featured-image

Move beyond correlation: Measure the incremental impact of your acquisition campaigns

Namshi's app featured image

Namshi's app: Localized commerce mastery with a retention blind spot

Why deep links stopped working on X for iOS featured image

Why deep links stopped working on X for iOS and what you can do now

Smarter signals black Friday featured image

What the holiday shopping season taught us about smarter signals for 2026

The Modern Marketing Cloud and the next decade Featured image

The Modern Marketing Cloud and the next decade

Report

Performance Index: #2025 Edition

See which media channels bring the most valuable app users.

Get the index

Attribution

5 mobile adoption plays banks are using in 2026 featured image

5 mobile adoption plays banks are using in 2026

tiktok-ios-optimization-OG-image

From signals to optimization: how AppsFlyer powers TikTok’s iOS performance

Ramadan-focused blog for the Gulf region OG image

Winning Ramadan 2026: A Data-Backed Playbook for Gulf Decision Makers

incrementality-ua-measurement-OG-image

Move beyond correlation: Measure the incremental impact of your acquisition campaigns

User acquisition

5 mobile adoption plays banks are using in 2026 featured image

5 mobile adoption plays banks are using in 2026

ecommerce-app-growth-featured image

Winning every stage of the shopper journey with data – your ultimate guide to eCommerce app growth

incrementality-ua-measurement-featured-image

Move beyond correlation: Measure the incremental impact of your acquisition campaigns

Namshi's app featured image

Namshi's app: Localized commerce mastery with a retention blind spot

Smarter signals black Friday featured image

What the holiday shopping season taught us about smarter signals for 2026

aso-increase-organic-installs-Featured

How to ASO like a PRO: The App Store Optimization guide

The Flyer

Get the latest marketing news and expert insights delivered to your inbox

Collections

Data Collaboration

Smarter signals black Friday featured image

What the holiday shopping season taught us about smarter signals for 2026

Solving retail media measurement – your ultimate guide to earning advertiser trust

Beyond walled gardens: Maximize retail media performance in 2026

data-collaboration-retail-OG

Inside the data handshake powering the new wave of retail media

Explore other solutions

Discover how the other products in our suite can support your ultimate goal.

Get the latest marketing news and expert insights delivered to your inbox

Worldwide data clean room technology for advertising and marketing 2023-2024

Sign up free