3 min read
Nov 26, 2025
The Modern Marketing Cloud and the next decade
CEO blog spot
Oren Kaniel, AppsFlyer Co-Founder & CEO offers his unique insights and opinions on AppsFlyer and the mobile ecosystem. Read up as he tackles everything from the future of measurement to the relationship between privacy and user experience.
Follow Oren Kaniel:
2 min read
Dec 05, 2024
Navigating change with stability, independence, and resilience
8 min read
Dec 28, 2023
2023 - challenges, opportunities, achievements - and the road ahead
6 min read
Oct 26, 2023
The AI / data privacy paradox - announcing the Privacy Cloud Marketplace
5 min read
Oct 17, 2023
An open letter from Oren Kaniel
3 min read
Dec 07, 2022
Open letter to regulators - for a better and safer digital experience
3 min read
Nov 07, 2022
Saying NO is focusing. Saying NEVER is a commitment
Get the latest marketing news and expert insights delivered to your inbox
6 min read
Feb 24, 2021
Unbiased, independent, and the future of the ecosystem & web
6 min read
Jan 06, 2021
2020: An exercise in mastering change
4 min read
Jul 14, 2020
Why attribution is important for consumers
2 min read
Jun 09, 2020
From zero to infinity - we've got you covered
5 min read
Jan 21, 2020
We just raised $210M, and we couldn't have done it without you
3 min read
Apr 21, 2019
4 elements of a mission-critical marketing platform
4 min read
Jan 03, 2019
How do you measure a year?
6 min read
Dec 04, 2018
How "all-in" shaped our story, and could define your career
7 min read
Jun 12, 2018
Organically building a customer-obsessed culture
6 min read
May 17, 2018
Are all attribution companies unbiased and independent as they claim?
2 min read
Dec 07, 2017
Numbers DO lie! Don't trust your marketing data and ROI
2 min read
May 23, 2017
With great power comes great responsibility
3 min read
May 18, 2017
On fighting fraud, Google Search, and machine learning
4 min read
Jan 17, 2017
AppsFlyer raises $56M to deliver measurement innovation
3 min read
Feb 19, 2016
AppsFlyer has landed in London and Berlin
3 min read
Jan 20, 2015
AppsFlyer raises an additional $20M in Series B funding
