Hello and guten tag!
As you probably know by now, the last year has been full of exciting times at AppsFlyer. We’re now measuring more than $4 billion in media ad spend, measuring 200 billion mobile events every month and are integrated with more than 1,500 media partners.
Our team has grown from 40 to 160 employees and is working in 12 different languages with thousands of mobile marketers, advertisers, agencies and partners across the world.
The tremendous growth we’re experiencing continues to astound me, and I’m thrilled to officially announce that we’ve expanded our global footprint with the opening of the company’s first European offices, in London and Berlin! The two new locations join our other offices in San Francisco, New York, Tel Aviv, Beijing, Bangkok, Bangalore, Tokyo and Seoul – giving AppsFlyer ten offices worldwide.
The London and Berlin offices will serve as strategic hubs for the company in Europe and beyond. These new sites will allow us to better serve Europe’s leading advertisers, agencies, game developers and brands – both those already utilizing our platform to measure and optimize their mobile marketing efforts – and those interested in improving their app marketing performance..
Paul Wright, who was most recently European Managing Director at CAKE, will be taking the helm on the ground in London as our Country Manager in the UK. And Ben Jeger, who previously served as Senior Director of Client Services, EMEA, for Fyber, has come on board as Managing Director in Berlin, for the D/A/CH region.
Paul recently said:
“I was greatly impressed by the talent as well as the technology at AppsFlyer, and I’m proud to now be a part of the fast-growing team. There is a tremendous opportunity to help steward the growth of UK and European app marketers, and I look forward to helping expand the company’s presence in the region.”
Ben also conveyed his excitement upon joining the team, saying:
“AppsFlyer has a terrific reputation in the industry, and it is an honor to lead the company’s growth in Germany and parts of Europe. AppsFlyer offers bar none the best platform in the world for empowering mobile marketers, and their recent growth is just a sign of things to come.”
Our company has seen remarkable mobile growth in Europe. As time spent in mobile apps overtakes all other forms of media, marketers continue to shift their focus to mobile marketing. Our fantastic rate of growth, and the explosion of market demand in the region compelled us to establish a more permanent presence.
This progression is enabled by the continued interest of the best global talent in our marketing technology, allowing AppsFlyer to offer the top-notch client services that our customers have come to expect.
While many like to say that today’s tech companies operate in a virtual world, we firmly believe that an in-market presence is essential to facilitating relationships and growth. We are excited to bring the European market the local representation it deserves, and look forward to continued success for the wonderful innovators and marketers in this region, and around the world.