Getir Grows iOS App Installs 4x While Cutting Ad Costs by 69% in Partnership with Google Ads and AppsFlyer
Turkey’s ultrafast delivery leader unlocks a new growth engine for its iOS app – turning smarter data into faster growth at a fraction of the cost
ISTANBUL, Turkey– Sept. 8th 2026— AppsFlyer, the Modern Marketing Cloud, announced the results of its deepened partnership with Getir, Turkey’s leading ultrafast delivery platform, and Google Ads, helping Getir drive 4.1x more app installs on iOS while slashing its cost per install by 69%. By giving Getir’s marketing team clearer, faster data on which campaigns were actually working, AppsFlyer enabled a major breakthrough in Getir’s iOS growth strategy.
For a company where speed defines the customer experience — and where every marketing lira has to work harder in a competitive delivery market — the improvement gives Getir’s team a decisive edge: more new customers, acquired more efficiently, with confidence to scale.
The challenge: flying blind on iOS
Apple’s privacy rules have made it harder for every app to see which ads are actually driving new customers. Getir’s team faced the same problem: relying mainly on Apple’s SKAdNetwork (SKAN) framework kept campaigns privacy-safe, but came with real trade-offs – delayed reporting, limited visibility into which users campaigns were actually reaching, and less confidence to scale ad spend on iOS.
“Our biggest obstacle in driving profitable iOS growth was campaign optimization. As privacy frameworks evolved on iOS, optimizing spend and scaling campaigns with confidence became increasingly difficult.” — Eslem Diker Karatan, Head of Digital Marketing, Getir
The solution: sharper data, without compromising privacy
To close that gap, AppsFlyer worked with Getir and Google Ads to switch on a smarter, privacy-centric way of measuring iOS App campaigns: Implementing Google’s Integrated Conversion Measurement (ICM) solution through AppsFlyer to unlock a more comprehensive layer of attribution. In practice, this meant AppsFlyer gave Getir’s marketing team a way to finally see in its reporting, in near real time, which Google Ads campaigns were bringing in real customers — far more granular than SKAN alone typically allows, and without compromising user privacy.
AppsFlyer supported the rollout end-to-end from technical setup to validating attribution data behind the scenes, filtering out noise before it reached Getir’s reporting so the team could trust every number driving their decisions. The integration took about two weeks, after which Getir began seeing clear improvements in measurement and campaign optimization.
The upgrade builds on a long-standing foundation: Getir has been an AppsFlyer customer since 2018, using AppsFlyer’s Single Source of Truth (SSOT) solution to unify SKAN and deterministic attribution into one deduplicated, real-time view so the team works from one consistent set of numbers instead of reconciling conflicting reports.
The results
With clearer data in hand, Getir’s team could fine-tune its campaigns daily instead of guessing and the results followed quickly:
- 4.1x more app installs on iOS from Google Ads
- 69% lower cost to acquire each new customer
- Daily, data-backed decisions instead of delayed, partial reporting
- Greater confidence to keep investing in iOS growth
“Getir’s results show what’s possible when a market-leading app combines the right measurement infrastructure with the right ad platform. By helping Getir unlock richer, privacy-centric iOS attribution through Google Ads’ ICM, we’re proud to support their growth in one of the world’s most competitive delivery markets. This partnership reflects exactly the kind of impact AppsFlyer is committed to delivering for our customers in Turkey.” — Ece Stepien, Director of Sales, EMEA, AppsFlyer Turkey
Getir sees Google Ads as an increasingly important channel for its iOS growth, and plans to keep scaling its investment as measurement capabilities continue to improve.
“The most critical capabilities for us are accuracy, real-time data, broad ad network coverage, and strong data integrity and security. Equally important is a dedicated CSM who supports our team with actionable optimization guidance and collaborative troubleshooting. With AppsFlyer, we found all of that in one platform.” — Eslem Diker Karatan, Head of Digital Marketing, Getir
About Getir
Getir is an on-demand delivery platform providing groceries and everyday essentials directly to consumers in minutes, connecting users with local micro-fulfillment centers across densely populated cities such as Istanbul.
About AppsFlyer
AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. Learn more at AppsFlyer.com.
For more information on this success story: https://www.appsflyer.com/customers/getir/
