The State of Gaming App Marketing – 2024 Edition

Speakers:

Ryan Davies Head of Performance Marketing, Kwalee

Claire Rozain Founder, RZAIN Consulting

Piyush Mishra Director of Growth Marketing, Product Madness

Adam Smart Director of Product Gaming, AppsFlyer

David Kleczewski Market Research & Content Specialist, AppsFlyer

Key highlights:

• Key trends on the rise of hybrid monetization and casual games.
• How to target ‘whales’ effectively in the privacy era
• How to drive retention with UGC-driven creatives

What’s in the video:

Explore mobile gaming growth opportunities and increase your LTV based on an analysis of $12.5 billion in ad spend from 15,000 games through H2 2024.

Hear experts from Kwalee, Product Madness, RZAIN Consulting, and AppsFlyer who shared their words of wisdom to help drive growth.

Watch recording here