Mobile ad revenue is exploding.
From a global perspective, mobile in-app advertising is not only expected to account for 69.9% of all digital advertising revenues in 2018 but also, to surge past TV as the world’s leading advertising medium.
At AppsFlyer, we recognize the important and growing role mobile advertising plays in-app monetization. This is why we’re the only mobile attribution provider in the industry to invest such a great deal of effort into developing ad revenue attribution features and integrations.
By combining in-app ad revenue and in-app purchase (IAP) revenue, app marketers can measure the full mobile LTV and ROI of each campaign and optimize accordingly.
These insights make a huge difference for businesses reliant on in-app ad revenues streams and are key to making important campaign investment and optimization decisions.
As the competition intensifies and media costs are on the rise, having a full picture of incoming revenue from multiple revenue streams is vital because it enables marketers to increase their spend. By including ad revenue, the average user LTV increases, enabling them to spend more while remaining profitable.
Today, we’re thrilled to roll out a set of two fully-supported integrations for ad revenue, adding to the already extensive list of integrations available for Ad Revenue Attribution – DoubleClick for Publishers (DFP) and Vungle.
DoubleClick for Publishers (DFP)
Google-owned DoubleClick for Publishers offers support for mobile, native and video ads, along with programmatic access to over 30 third-party ad networks.
DFP offers publishers a complete ad revenue engine, helping publishers streamline operations and capture the most value for every impression. Using the AppsFlyer DFP integration you can now easily measure and analyze ad revenue from DoubleClick for Publishers and / or from the DFP mediation stack.
Known for its interactive video ads, Vungle offers a global monetization and user acquisition platform via in-app video advertising.
Not using in-app video ads? It’s never too late. According to App Annie, spending on in-app video advertising is on pace to account for nearly 40% of overall ad revenue and is considered to be one of the most valuable channels available to advertisers today.
In order to fully capitalize on the app economy’s remarkable growth, it is vital for app marketers to unlock their app’s full monetization potential. With ad revenue, mobile attribution and marketing analytics fitting together like a glove, AppsFlyer is uniquely positioned to help you achieve that.
Get started with Ad Revenue Attribution and gain a panoramic perspective of your mobile app’s marketing performance, at no additional cost, right in your AppsFlyer dashboard.
To learn more about AppsFlyer Ad Revenue Attribution talk to your Success Manager or schedule your AppsFlyer Demo today.