Blog
Go-to-market strategy for your app in Africa
Here are 5 things you need to know before breaking into the complex, fragmented, and yet rapidly-growing African tech/app ecosystem.
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735 results for "App marketing"
Customer stories
From small beginnings to 100M+ users: Scaling UA with AppsFlyer
From humble beginnings to hundreds of millions of users - read up on how the AppsFlyer platform and support team helped Kolibri Games soar.
Blog
The future of the app store economy, in a privacy-centric world
As we've all recently learned, changes can be transformed into opportunities and spark innovation. Apple's latest announcement is no different.
Blog
Going global: Insights on international growth for mobile apps
Global platforms and data availability make entering new markets easier than before. But not all regions are created equal. Get our full breakdown.
Customer stories
Fast-tracking app adoption at scale with a rewards program
Learn how America's original chain pizza restaurant, Pizza Hut, drove app adoption by reimagining its national rewards program for a mobile age.
Blog
Merging game monetization and marketing teams for accelerated growth
There's a trend happening Gaming industry - monetization and UA teams are merging together to reap the virtues of a more holistic growth model.
Customer stories
Increasing in-app usage and proving incremental lift with AppsFlyer
See how AppsFlyer Incrementality solution enables Kabam to analyze lift in in-app purchases and increase its retention rate by 4X.
Blog
17 KPIs Gaming app marketers should measure
Here are the most critical metrics and KPIs you should measure as an app marketer to keep your Gaming app engaging and profitable.
Use cases
AppsFlyer tools to boost your productivity while working remotely
With AppsFlyer's productivity tools, you can access attribution and analytics data on-the-go and instantly share insights with your team!
Blog
2 common web-to-app use cases for People-Based Attribution
Web is still the #1 tool for discovery and research, but conversion rates and ROI are higher in apps. How can marketers capitalize on these realities?
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