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2 common web-to-app use cases for People-Based Attribution
Web is still the #1 tool for discovery and research, but conversion rates and ROI are higher in apps. How can marketers capitalize on these realities?
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743 results for "App marketing"
Customer stories
Becoming one of the world’s most downloaded flight and hotel apps
Learn how Hopper tripled its marketing spend and increased capacity by 10X while continuously improving the ROI of campaigns with AppsFlyer.
Customer stories
Finding the mobile attribution north star with AppsFlyer
Find out how AppsFlyer scale allowed Big Fish Games to streamline attribution data to make more informed and effective marketing decisions.
Blog
How hyper-casual apps are changing the way games monetize
In-app ad monetization is one of the most important Gaming revenues today, but where did it start? Learn more about its evolution.
Blog
How many in-app events generate the best performance?
our industry-first report explores 320B+ in-app events from over 12K apps, offering app marketers vertical-specific benchmarks of various KPIs.
Customer stories
Dramatically scaling mobile marketing with better speed and stability
Find out how AppsFlyer global scale and reach enabled eBay to grow, measure, and optimize its mobile marketing activity.
Use cases
Unlocking mobile marketing KPIs with Cohort Reports: 3 use cases
Learn how you can measure mobile marketing KPIs with AppsFlyer's Cohort Report. We'll cover 3 use cases: shopping, gaming, and taxi apps.
Customer stories
Reducing costs and optimizing campaigns with AppsFlyer
Find out how LEO Innovation Lab leveraged AppsFlyer to reduce costs by measuring, attributing, and optimizing universal app campaigns.
Blog
How AppsFlyer is building a future that’s private by design
When it comes to AdTech, balance is key. We pride ourselves on an approach that is personal, without compromising security and privacy.
Blog
4 elements of a mission-critical marketing platform
Mobile attribution platforms are a must for any enterprise. Mission-critical platforms have four characteristics. Does your platform have them?
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