Blog
What every marketer needs to know about streaming ads
Dive into all things streaming ads and how they compare to OTT and CTV. Learn about their benefits, practical steps for implementation and best practices.
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737 results for "App marketing"
Customer stories
How Kolon Mall Boosted User Retention with Data-Driven Audience Experimentation
Find out how Kolon Mall improved retention rates by 15% and reduced dormant user engagement costs by 20% using AppsFlyer's data-driven Audiences.
Blog
The marketer’s guide to buying an MMP
Cut through the noise with this in-depth guide into buying an MMP helping you transform your marketing efforts from guesswork to a data-driven strategy.
Blog
Navigating Firebase Dynamic Links alternatives: A Product Manager’s guide
Learn all about the alternative options to Firebase Dynamic Links as Product Managers and how AppsFlyer offers a comprehensive solution for deep linking.
Blog
The Evolution of TV watching and advertising: Engaging viewers in a streaming-first world
Read about our recent survey findings on how users consume live and streaming TV, how they engage with TV ads, and what actions they took.
Blog
Everything you need to know about commerce media
Check out our comprehensive guide to commerce media. Find out how it works, why it's important, future trends, and how it differs from retail media.
Blog
The marketer’s guide to first-party data
Here's everything you need to know about first-party data. Why it's important, how to collect it, keep it clean, and use it safely in the age of privacy.
Glossary
Time decay attribution
Learn about time decay attribution and how it compares to other attribution models. What are the benefits, drawbacks and when should it be used?
Glossary
Video completion rate (VCR)
Learn about what is video completion rate (VCR), how to calculate it, why its an important metric, and how to improve your video conversion rates.
Blog
Performance creative: Combining data and creativity
Explore the convergence of data and creative. Learn which steps to take for effective measurement, best practices, and future trends.
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