Glossary
Conversion rate (CVR)
How do you calculate a conversion rate? Read about the top factors that impact it and our tips for boost & improvement (+ what mistakes to avoid).
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756 results for "App marketing"
Glossary
Programmatic TV
Learn all you need to know about Programmatic TV including benefits & disadvantages, differences from addressable TV, and what the future holds.
Glossary
Ads.txt
How does ads.txt work? Learn about its benefits, why it matters, how to create & implement it, and everything you must know on the latest update.
Glossary
Cost per view (CPV)
What is cost per view and why do you need it? Learn to calculate CPV, how to optimize and increase it, and its differences from CPI, CPM & CPCV.
Customer stories
Boosting overall conversions by 137% with deep linking & audience segmentation
Find out how Sayurbox improved overall conversions by 137% thanks to AppsFlyer's Deep Linking and Audiences tool.
Glossary
Dormant users
Why do users become dormant, how do you identify them & how do you win them back? Learn all that plus what does dormant mean for your app?
Blog
Testing a multi-billion dollar black box
Does SKAdNetwork even work? We tested SKAN main use case, direct click-to-install flows. It wasn’t simple, but the results were 100% accurate.
Glossary
Ad inventory
Learn everything you need to know about ad inventory including why it is so important, its different types, how to calculate it, and how to buy & sell it.
Glossary
Retention rate
Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.
Customer stories
Saving over $1 million in fraudulent ad spend by blocking fraud with Protect360
Find out how AppsFlyer saved Miles from spending over $1 million on fraudulent users in just one month by blocking all types of mobile ad fraud.
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