Glossary
Ad unit
What is an ad unit and what are the most common formats and sizes? Find out everything you need to know inside our mobile marketing glossary.
Filter by
730 results for "App marketing"
Blog
Reach matters: An introduction to reach-based incrementality measurement
In this blog post we’ll share some of our insights on how reach-based incrementality works and how it impacts bottom-line lift calculation.
Glossary
Cost per completed view (CPCV)
What is CPCV, how to calculate it, why should you use it, and how can you improve it? Find out everything you need to know inside.
Glossary
Interstitial ads (Interstitials)
What are mobile interstitials and how can you use them to get the most out of your campaign? Find out everything you need to know inside.
Glossary
Supply-side platform (SSP)
What is a supply-side platform, what benefits does it offer and how should you choose one? Read everything you need to know inside.
Blog
Weeding out organic fraud
What incentive encourages the existence of fraudulent app installs in organic traffic, and how can you prevent it? Learn more inside.
Glossary
Header bidding
What is header bidding, what are its benefits, and where does it stack up against other methods? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Demand-side platform (DSP)
What is a demand-side platform, what benefits does it offer and how should you choose one? Read everything you need to know inside.
Blog
SKAdNetwork feature requests: Organic (unattributed) data
As part of our new series of blog posts that focus on SKAdNetwork innovation, this post discusses organic (unattributed) data in the post iOS 14 era.
Glossary
Cost per install (CPI)
What is CPI, how to calculate it, and why it’s important for your marketing efforts? Read all about it in the AppsFlyer mobile marketing glossary.
Try searching for
