Blog
New data shows 32% of non-organic installs are misattributed with SKAdNetwork
We compared our own attribution data before and after it runs through the SKAdNetwork "filter" to find out how much attribution data is lost.
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753 results for "App marketing"
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5 wrong assumptions advertisers have about SKAdNetwork
Here's a list of the most common misconceptions existing in the industry about SKAdNetwork, based on broad discussions we've conducted recently.
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6 tips to running high impact ads on TikTok
If you want your ads to succeed on TikTok, implement 6 best practices based on real-world experiences and insights.
Reports & guides
Learn how leading mobile marketers prepare for iOS 14
AppsFlyer partnered with the Mobile Marketing Association to survey marketers about the business implication of these privacy related updates.
Blog
The untold story about zeroed IDFAs on iOS 14 devices
See what we uncovered after identifying a surge in zeroed-IDFA devices, post-iOS 14 release, after some serious research and investigation.
Customer stories
Delivering success in a service economy through mobile data
Find out how Rappi delivered mobile app growth success in a service economy through AppsFlyer attribution and mobile measurement.
Reports & guides
MAMA Tech Virtual 2020
No lengthy speeches, no boring panels and, definitely, no sales pitches - watch all the recordings from AppsFlyer's MAMA Tech Virtual summit.
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The next generation of privacy-centric attribution explained
The next evolution of attribution is flexibility combined with a privacy-centric approach. We're excited to provide updates on what this looks like.
Customer stories
Powering quality user acquisition through user referrals
CRED used AppsFlyer deep linking attribution links to power its user referral feature and achieve 44% higher than the average first payment rate.
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Who should own the conversion value in SKAdNetwork?
The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?
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