Glossary
Install referrer
What is install referrer, how does it work, and why is it important to attribution? Read all about it in the AppsFlyer mobile marketing glossary.
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Glossary
Lifetime value (LTV)
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.
Glossary
Lookback window
What is a lookback window, and how does it work with the main social platforms? Learn all you need to know in our mobile marketing glossary.
Glossary
Mobile attribution
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
Multi-touch attribution
What is the multi-touch attribution method, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
Non-organic install (NOI)
What are non-organic installs, and why are they important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
Organic install
What are organic installs, and why are they important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
Brand safety
What is brand safety, and what should you beware of when it comes to it? Learn more in AppsFlyer mobile marketing glossary.
Glossary
CPA fraud
What is CPA fraud, and how can you protect yourself from this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Fake users
What are fake users, and how can they hurt your marketing campaign? Read all about it in the AppsFlyer mobile marketing glossary.
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