Blog
Who should own the conversion value in SKAdNetwork?
The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?
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731 results for "App marketing"
Customer stories
Extending healthcare services to remote users by optimizing reach
Discover how AppsFlyer solutions helped Halodoc increase market penetration among first-time users and save 30% of ad spend.
Customer stories
Cutting mobile ad fraud and saving big with the right fraud solution
Discover how AppsFlyer helped one of the Philippines' largest banks continue its growth trajectory by optimizing costs through fraud prevention.
Blog
Why attribution is important for consumers
So how do consumers benefit from attribution? We can break this down into four key areas. Learn more inside.
Customer stories
Putting the spotlight on fraud to rapidly scale growth
Find out how Indonesia-Fintech LinkAja's marketing team leveraged AppsFlyer fraud solution to safeguard the integrity of its marketing campaigns.
Blog
Uncovering conversion path trends across web and mobile
When user journeys spread across multiple platforms, devices and channels, it can be tricky to discern what the average conversion path looks like.
Customer stories
Reducing CPI with better visibility into the full customer journey
Learn how fuboTV leverages cross-device exposure to reallocate budgets and unite its marketing efforts with AppsFlyer People-Based Attribution.
Customer stories
Connecting the dots between web and mobile to acquire users at scale
See how AppsFlyer enabled Stash to build a better web-to-app onboarding experience and more visibility into touchpoints along the customer journey.
Blog
From zero to infinity – we’ve got you covered
COVID-19 made us think about how to best support our customers, partners, and the entire ecosystem. "Zero" is our solution. Read on for details.
Glossary
Ad network
How does an ad network work and what are its benefits? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
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