Blog
On persona graphs, privacy, and responsibility
Revealing user journeys across devices and platforms is a complex puzzle to solve. But are you willing to compromise user privacy to solve it?
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753 results for "App marketing"
Blog
What taking a step back taught me about going ‘all in’
As a people-obsessed company that places the best interests of its customers and partners, we have decided to withdraw from this year’s MWC.
Blog
We just raised $210M, and we couldn’t have done it without you
We're thrilled to announce that AppsFlyer has raised $210 million led by General Atlantic, with participation from our existing investors.
Blog
Why CPA campaigns don’t protect you from fraud
Cost per action (CPA) campaigns were believed to produce higher-quality users compared to CPI campaigns... this couldn’t be further from the truth.
Use cases
Mastering the art of real-time: Leveraging instant attribution data
Real-time attribution data is crucial for the health of your creatives, your bidding, and audience segmentation logic.
Use cases
What’s the buzz around audience optimization?
Lack of measurement and attribution is hurting your marketing efforts. See how AppsFlyer's Audiences solution can help fix it.
Customer stories
Achieving player re-engagement to amplify user acquisition
For game developers such as Garena, fair and well-balanced attribution metrics are crucial to any successful campaign. Find out more inside.
Blog
Google insider tips to bring your creative assets to the next level
Creatives help drive digital marketing campaign performance, but they're hardly intuitive to make. Here are some of Google's insider tips.
Blog
Choosing your mobile media sources: How many are enough?
Media source diversification is important but difficult for marketers of all UA scales. Here is the breakdown of how many sources you need.
Blog
Why a closed source SDK is essential when fighting fraud
In the fight against fraud, no solution is perfect: Mobile marketers must pause and ask themselves if they have the right intentions and arsenal.
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