Reports & guides
Strengthen your retail media strategy with accurate measurement. Build advertiser trust, prove impact, and drive smarter decisions with this expert guide.
Blog
Apple Search Ads is finally joining SKAN. Discover what this means for your iOS campaigns and how to adjust your strategy for smarter attribution.
Reports & guides
Boost app growth with influencer marketing. Learn to build UA strategies, pick the right creators, and measure real impact.
Customer stories
Discover how MONIX reduced fraudulent installs by 57% and cut CAC by 13.4% with AppsFlyer’s fraud protection, optimizing ad spend and scaling UA with confidence.
Blog
AI is both a catalyst and a solution for ad fraud. Learn how AI-driven fraud detection can help you fight sophisticated scams and protect your ad budget.
Blog
Explore AppsFlyer's methodology for accurate ATT opt-in measurement, setting the industry standard for data accuracy. Learn how a precise approach boosts marketing performance.
Blog
MAMA SF 2025 launched the year with top insights on AI, privacy, and growth. Get key takeaways & watch on-demand sessions now!
Blog
Dive into everything ad metrics. Which ad metrics to measure, with specific metrics for mobile ads alongside best practices and future trends.
Reports & guides
Discover how app marketers handle budgets, challenges, & user growth. Align your 2025 strategy with data-driven insights to stay ahead.
Blog
Discover how Fetch’s Super Bowl ad leveraged a QR code to drive massive app installs and engagement in real-time.
