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491 results for "Attribution"
Blog
SKAN vs. Sandbox: what advertisers need to know
Examine the similarities and differences between SKAN and Privacy Sandbox including reporting, data granularity, bit-based attribution, and more.
Reports & guides
It’s time to come clean – the complete data clean rooms guide
What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?
Reports & guides
[Report] The State of Gaming App Marketing – 2024 Edition
Blog
How to overcome signal loss by building a new data reality
Understand what events led to changes in the data reality, the impact of signal loss on marketing and best practices for overcoming these challenges.
Blog
Cross-channel marketing in 2024: Perfecting the channel mix formula
Dive into the strategy of cross-channel marketing and how to figure out the right mix for your business, including how to garner organizational buy-in.
Product news
Web campaigns to app measurement support using Google OCI + Meta CAPI
Product news
Google OCI – web campaigns for mobile app measurement support
Reports & guides
The state of eCommerce app marketing
Read the State of eCommerce 2024 edition for the latest trends and insights into buying patterns and future predictions for retail media and AI.
Blog
Introducing new horizons in app marketing: beyond app campaigns
Read more about reaching beyond the confines of app campaigns and look to the potential of the web for new opportunities in web-to-app marketing.
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