Blog
2023 – challenges, opportunities, achievements – and the road ahead
AppsFlyer CEO, Oren Kaniel, discusses the challenges, opportunities, and achievements of 2023, and takes a look ahead to what's coming in 2024.
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526 results for "Attribution"
Customer stories
Doubling in-app purchase conversion with smart, multi-channel user acquisition
Learn how Tee studio used Measurement Suite to gain a holistic view of their performance, understand in-app behaviors and their marketing efforts.
Customer stories
Mastering customer segmentation & boosting re-marketing conversions by 35%
How Zepto mastered customer segmentation to boost their remarketing conversions by 35% using Audiences and AppsFlyer's deep linking solution, OneLink.
Product news
SSOT data for ad networks
"Ad networks can now access their customers' Single Source of Truth (SSOT) view. SSOT eliminates duplicate installs and enables you and your customers to obtain an accurate overview of their iOS campaign performance. With SSOT you can:* View an accurate account of non-organic installs* Get more attributions* Align with what your customers are seeing"
Blog
Top 5 data trends of 2023 and what’s in store for 2024
Check out the top 5 data trends in 2023 for app marketers. Position your app for success in 2024 by harnessing the latest trends and emerging technologies.
Blog
Mastering creative analytics: where data meets design
Uncover the art and science behind effective creative analytics. Understand what KPIs to measure and the impact of AI for smarter decision making.
Product news
Protect360 dashboard now displays apps with organic-only traffic
You can now select apps with organic only traffic using the dropdown menu under Apps.The Identified fraudulent attributions widget will include organic fraud detection from apps with organic-only traffic, and this change will be reflected in other widgets and graphs if applicable.
Blog
SSOT: A one-stop shop for bridging iOS data gaps
Unlock the full potential of your data with SSOT. Say goodbye to information silos and hello to a one-stop shop for comprehensive data management on iOS.
Product news
Smart Banners: simplified remarketing configuration
A new dedicated Retargeting section within the Attribution settings of the Banner Group page.Clients can now easily enable retargeting and its relevant settings on the banner group.
Product news
Single Source of Truth for in-app conversions
Great news for SSOT users! You can now measure in-app conversions directly from your dashboards. SSOT removes duplicates and fixes misattributions, providing accurate user counts for more precise in-app conversion reports.
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