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Glossary

Weekly active users (WAU)

What is WAU? Read how to increase your weekly active users, learn the formula to calculate them, and find out the benefits of using this metric.

Customer stories

Find out how Starzplay tackled fraud by using AppsFlyer’s Protect360 and reduced CPIs by 15%.

Reports & guides

What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.

Reports & guides

Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.

Reports & guides

Read AppsFlyer's complete guide on mobile measurement and marketing analytics for subscription apps. Learn about challenges and best practices.

Customer stories

Find out how Papaya Gaming was able to increase its ROI by 114% and decrease CPI by 83% with AppsFlyer Revenue Recommendations feature.

Blog

This blog post will clarify everything you need to know about MROI - from its importance to the various ways of measuring it.

Glossary

What are walled gardens and how they are being used? Learn about the pros and the cons and read about the future of Walled garden in AdTech.

Reports & guides

Working with accurate ROI data is the holy grail for marketers. Read our guide to understand how each component of True ROI is getting achieved.

Blog

The implications for targeting, measurement, and attribution have been significant for Google App Campaigns. Learn all you need to know in 2023.

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