Customer stories
Acing fraud prevention and reducing CPIs by 15% thanks to AppsFlyer products
Find out how Starzplay tackled fraud by using AppsFlyer’s Protect360 and reduced CPIs by 15%.
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513 results for "Attribution"
Blog
All together now – Cohort analysis explained
What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.
Blog
Get ready for the age of CTV domination: The complete guide to Connected TV
Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.
Blog
Mobile measurement & marketing analytics for subscription apps – The complete guide
Read AppsFlyer's complete guide on mobile measurement and marketing analytics for subscription apps. Learn about challenges and best practices.
Customer stories
Utilizing AppsFlyer revenue recommendations to optimize SKAN campaigns and drive ROI
Find out how Papaya Gaming was able to increase its ROI by 114% and decrease CPI by 83% with AppsFlyer Revenue Recommendations feature.
Blog
Marketing ROI – How to measure your campaigns like a pro
This blog post will clarify everything you need to know about MROI - from its importance to the various ways of measuring it.
Glossary
Walled Garden
What are walled gardens and how they are being used? Learn about the pros and the cons and read about the future of Walled garden in AdTech.
Blog
Finding your true north: Measuring your app marketing’s true ROI
Working with accurate ROI data is the holy grail for marketers. Read our guide to understand how each component of True ROI is getting achieved.
Blog
How to measure Google app campaigns in 2023: What you need to know
The implications for targeting, measurement, and attribution have been significant for Google App Campaigns. Learn all you need to know in 2023.
Customer stories
Spotting a $2 million-a-month diamond in the rough with AppsFlyer real-time analytics
Find out how AppQuantum spotted a $2 million-a-month diamond in the rough with AppsFlyer real-time analytics.
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