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547 results for "Attribution"

Blog

It’s time to come clean – the complete data clean rooms guide

What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?

Reports & guides

What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?

Customer stories

Find out how video game developer Halfbrick was able to boost conversions by +98%, and increase efficiency by using Appsflyer’s dashboards.

Glossary

What is WAU? Read how to increase your weekly active users, learn the formula to calculate them, and find out the benefits of using this metric.

Customer stories

Find out how Starzplay tackled fraud by using AppsFlyer’s Protect360 and reduced CPIs by 15%.

Blog

What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.

Reports & guides

What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.

Blog

Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.

Reports & guides

Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.

Blog

Read AppsFlyer's complete guide on mobile measurement and marketing analytics for subscription apps. Learn about challenges and best practices.

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