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Use cases

Post attribution fraud detection – was it the right move?

We started the post-attribution fraud detection journey a year ago. Learn about the market feedback and beta testing results.

Customer stories

Find out how AppsFlyer scale allowed Big Fish Games to streamline attribution data to make more informed and effective marketing decisions.

Use cases

Real-time attribution data is crucial for the health of your creatives, your bidding, and audience segmentation logic.

Reports & guides

A complete guide to mobile measurement, analytics, and fraud post iOS 14: Learn how new privacy rules affect mobile marketers and attribution

Blog

Attribution data should drive every marketing decision. Do you know which 5 elements are critical to attribution platform success?

Use cases

Learn about AppsFlyer integration with Amazon Fire TV for advanced reporting options, including in-app event measurement and custom audiences.

Blog

According to five independent sources, AppsFlyer currently holds 72.12% of the mobile attribution SDK economy market share. Learn more inside.

Blog

There are five fundamental points to understanding what it means to be unbiased and independent in the attribution business - Learn more inside.

Use cases

We would like to clarify some common misunderstandings about SRNs and hopefully shed some light on a topic that is often misunderstood.

Customer stories

Futureplay joined AppsFlyer Ad Revenue Attribution beta program and was immediately able to start measuring ad revenue across partner networks.