Customer stories
Boosting the bottom line with ad revenue attribution
Futureplay joined AppsFlyer Ad Revenue Attribution beta program and was immediately able to start measuring ad revenue across partner networks.
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504 results for "Attribution"
Customer stories
Improving the customer journey with attribution and marketing analytics
Discover how Practo partnered with AppsFlyer to better understand and optimize its mobile growth, customer engagement, and retention.
Blog
View-through attribution: The good, the bad, and the ugly
View-through attribution in app marketing occurs when ad impressions served to users is given credit for delivering app installs. Read more inside.
Customer stories
Saving time and resources on attribution done right
Blog
What does it really mean to be an attribution authority?
Oren Kaniel breaks down the important standard of "Attribution Authority" and shows why not every provider can live up to it.
Blog
From signals to optimization: how AppsFlyer powers TikTok’s iOS performance
AppsFlyer’s Advanced SRN enables real-time TikTok iOS optimization beyond SKAdNetwork, unlocking faster insights and better performance.
Blog
Winning Ramadan 2026: A Data-Backed Playbook for Gulf Decision Makers
Data-backed insights to help Gulf marketers win Ramadan 2026. Maximize LTV, retention, and ROI across key app verticals.
Customer stories
How WEBTOON Scales Digital Storytelling with One Global Marketing View
WEBTOON unified fragmented marketing data across markets and boosted performance with AppsFlyer.
Blog
Winning every stage of the shopper journey with data – your ultimate guide to eCommerce app growth
Maximize eCommerce app growth with data-driven strategies for each shopper journey stage.
Blog
How Pret A Manger brews loyalty through smart app design (and what’s missing)
Pret's app masters QR loyalty and permission marketing, but one missing feature could boost omnichannel performance.
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