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Customer stories

Getting the attribution game right – Improve retention by 50% with AppsFlyer

Find out how Hyper Hippo has seen a 50% increase in retention by using AppsFlyer’s attribution, engagement, and cost aggregation tools.

Glossary

What is WAU? Read how to increase your weekly active users, learn the formula to calculate them, and find out the benefits of using this metric.

Reports & guides

Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.

Reports & guides

Read AppsFlyer's complete guide on mobile measurement and marketing analytics for subscription apps. Learn about challenges and best practices.

Blog

The implications for targeting, measurement, and attribution have been significant for Google App Campaigns. Learn all you need to know in 2023.

Reports & guides

To help you unleash the monetization power of your app, we created this guide which will offer you the basics you need to get started.

Reports & guides

Read AppsFlyer’s complete guide for mobile measurement and marketing analytics for gaming apps. Learn about the challenges, KPI's and more.

Blog

Read AppsFlyer’s iOS expert analyzing the expected impact of the deprecation of GAID on Google’s privacy Sandbox.

Blog

Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.

Customer stories

Find out how Lucky Day efficiently scaled revenue and users for four different mobile games using AppsFlyer’s attribution and analytics solutions.

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