Blog
Mobile attribution in the age of privacy: Challenges and opportunities
Find out how mobile measurement and attribution is changing post iOS 14 with a shift towards a more privacy-centric relationship with consumers.
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247 results for "LTV"
Blog
Predictive marketing explained – why it matters
Many UA managers know about the benefits of predictive analytics, but this privilege is only available to a lucky few. However, this can change.
Blog
Machine learning in a digital age: The future is now
Machine learning is a commonly used buzzword, but what does it really mean with regard to digital marketing? We got the answers.
Reports & guides
Predictive modeling for app marketers: The complete guide
Learn how data-driven marketers can take their data skills to the next level by using predictive modeling to gain that coveted competitive edge.
Reports & guides
The marketer’s field guide to mobile ad fraud
This detailed guide will cover the evolving nature of online advertising fraud - specifically in mobile channels - along with the industry's evolution.
Reports & guides
Getting started with user acquisition for apps: The complete guide
Looking for new users? We've gathered the best industry insights in our brand new, in-depth user acquisition guide for apps - take a look here.
Reports & guides
Mobile attribution & marketing analytics for Finance app marketers – the complete guide
This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.
Reports & guides
Game on! Mobile attribution and marketing analytics for Gaming
Take a deep-dive into the key ingredients of mobile attribution and marketing analytics as it applies specifically to gaming apps.
Reports & guides
Mobile measurement & marketing analytics for Shopping apps – The complete guide
To make the most of your shopping app’s potential, dive deep into our advanced guide that covers key shopping-specific areas.
Reports & guides
The state of app remarketing – 2020 edition
To capture app remarketing full scale and potential, we are releasing this report, covering every vertical and every region. See more inside.
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