Glossary
Re-engagement
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
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256 results for "LTV"
Blog
Why contextual targeting in mobile is making a comeback in the privacy age
Learn how rich data about users viewing environment can enhance your creative and targeting capabilities to drive your app performance at scale.
Customer stories
Cutting customer acquisition costs by 30%
Learn how by allocating funds towards better-performing platforms, Dineout was able to cut customer acquisition costs by 30%.
Glossary
SKAdNetwork (SKAN)
What's SKAdNetwork, what challenges does it present for advertisers, and how should they prepare for it? Find out in our mobile marketing glossary.
Customer stories
Boosting return on app spend by 10% with AppsFlyer and Affle
Find out how Gradeup teamed up with Affle and AppsFlyer to optimize its UA campaigns, increase in-app engagement and ultimately boost ROAS.
Customer stories
Raw attribution data illuminates a UA North Star to success
Find out how Slickdealst has harnessed the strengths of AppsFlyer to grow its mobile app into a primary sales and engagement engine.
Blog
Mobile measurement & marketing analytics for Shopping apps – The complete guide
Blog
Predictive marketing in the age of user privacy
What if you could expose campaigns to a larger sample group and gain instant insight into their potential value? Predictive analytics lets you do that.
Blog
The age of return on experience
Find out how to create a personalized user experience designed to drive strong customer engagement, and make the most of your owned channels.
Customer stories
Battling fraud on the road to becoming a top travel management platform
See how AppsFlyer anti-fraud suite allowed Tiket.com to save 30% on mobile ad spend and 1K work hours a year while lifting ROI and user base.
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