Use cases
Bridging the gaps between predictive marketing and SKAN
This blog discusses overcoming the challenges of adapting our original predictive analytics solution to solve SKAN's measurement issues.
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262 results for "LTV"
Blog
Predictive marketing for mobile advertisers: How to do more with less
In this blog, we'll dive into what predictive marketing is and how you can better leverage data to optimize campaigns in the privacy age.
Blog
App engagement and user retention: The definitive guide
Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.
Blog
Welcome to the metrics – Everything you need to know about app marketing metrics
Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.
Blog
How lightweight hyper casual games became the heavyweights of mobile gaming
In this blog, we’ll discuss the key characteristics and various game mechanics, as well as global trends, monetization methods, and best practices.
Blog
Mobile marketers and taxi drivers: More similar than you’d think
How can you deliver amazing customer experiences to delight the users, keep them engaged, and ensure that they come back for more?
Blog
Attribution in iOS 14+: From silos to a single source of truth
Following iOS 14, how can you merge all of these siloed data sources into a single source of truth? We’re happy to say that we’ve got a solution.
Blog
Mind the gap – bridging the divide between high ATT opt-in and low IDFA collection rates
ATT prompt opt-in rates are much higher than anticipated at 40%-50% across industries, while IDFA collection rates still lag far behind. Why is that?
Glossary
Active user
What is an active user, how should you measure it and what benefits does it offer? Read all about it in the AppsFlyer mobile marketing glossary.
Blog
Get ready to ROX: How to nail Return on Experience & create CX-fueled market leadership
This in-depth guide will provide you valuable info on return on experience, including practical tips on how to fuel your mobile apps with CX.
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