Reports & guides
[Report] The State of eCommerce App Marketing – 2025 Edition
Explore Q4–Q2 eCommerce trends, loyalty insights, and ad spend benchmarks across 12 global markets.
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Customer stories
LOOKFANTASTIC boosts ROAS and lowers acquisition costs with AppsFlyer and Snap
LOOKFANTASTIC cut CPI by 29% and grew ROAS by 22% with AppsFlyer SSOT and Snap tCPA bidding.
Reports & guides
[Report] Top 5 Data Trends of 2025 and Predictions for 2026
Discover the top 5 data trends of 2025 and how they will impact mobile marketing in 2026.
Reports & guides
The State of App Marketing in Sub-Saharan Africa – 2025 Edition
Sub-Saharan Africa is not just mobile-first—it’s mobile-forward. With the youngest population globally, growing smartphone access, and bold digital policy shifts, the region is gearing up to unlock its next chapter of digital growth.
Reports & guides
[Report] The State of App Marketing in India – 2025 Edition
Explore India’s 2025 app marketing trends: UA spend, monetization shifts, fraud risks, and growth opportunities across Finance, shopping, and Gaming.
Blog
Driving ROI through a storm: 2023 app trends & C-level predictions
Blog
The mobile app marketing guide: Cracking the code to app success
Read our guide in order to cover everything you need to know about app marketing — from the fundamentals to practical expert tips and trends.
Blog
In-app advertising done right – the complete guide
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.
Blog
AppsFlyer’s Next Chapter for the AI Era: From Mobile Measurement to the Modern Marketing Cloud
Discover AppsFlyer’s Modern Marketing Cloud: AI-ready data, trusted measurement & autonomous marketing tools.
Reports & guides
[Report] The State of App Marketing in Brazil – Edition 2025
Uncover Brazil app marketing trends, from installs to UA, monetization, and fraud insights across top verticals.
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