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The mobile app marketing guide: Cracking the code to app success
Read our guide in order to cover everything you need to know about app marketing — from the fundamentals to practical expert tips and trends.
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289 results for "LTV"
Blog
In-app advertising done right – the complete guide
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.
Blog
AppsFlyer’s Next Chapter for the AI Era: From Mobile Measurement to the Modern Marketing Cloud
Discover AppsFlyer’s Modern Marketing Cloud: AI-ready data, trusted measurement & autonomous marketing tools.
Reports & guides
[Report] The State of App Marketing in Brazil – Edition 2025
Uncover Brazil app marketing trends, from installs to UA, monetization, and fraud insights across top verticals.
Reports & guides
[Report] The State of eCommerce App Marketing – 2025 Edition
Explore Q4–Q2 eCommerce trends, loyalty insights, and ad spend benchmarks across 12 global markets.
Reports & guides
[Report] State of the App Marketing – Vietnam
Discover Vietnam app market trends: monetization, platform shifts, UA spend, and fraud benchmarks.
Reports & guides
[Report] The State of App Monetization – 2024 Edition
In AppsFlyer's first app monetization report uncover key trends and best practices for generating app revenue across verticals in the hybrid era.
Reports & guides
[Report] State of app marketing in the Philippines – 2025 Edition
Explore top app marketing trends, fraud insights, and growth benchmarks in the Philippines’ fast-growing mobile market—2025 report.
Reports & guides
[Report]Top 5 app marketing data trends of 2024 and predictions for 2025
Dive into key trends for data collaboration in commerce and retail media and understand what needs to be included into an effective retail media strategy.
Reports & guides
[Report] The State of App Marketing in Sub-Saharan Africa – Edition 2025
Sub-Saharan Africa is not just mobile-first—it’s mobile-forward. With the youngest population globally, growing smartphone access, and bold digital policy shifts, the region is gearing up to unlock its next chapter of digital growth.
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