Reports & guides
Winning big with influencers: A comprehensive guide for app marketers
Boost app growth with influencer marketing. Learn to build UA strategies, pick the right creators, and measure real impact.
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247 results for "LTV"
Blog
New data reveals: Owned media + deep linking reign supreme in 2025
New data reveals owned media and deep linking drive record growth. Discover how they boost engagement, retention, and revenue.
Blog
Understanding ad metrics: A guide for digital marketers
Dive into everything ad metrics. Which ad metrics to measure, with specific metrics for mobile ads alongside best practices and future trends.
Reports & guides
2025 App Marketer Survey
Discover how app marketers handle budgets, challenges, & user growth. Align your 2025 strategy with data-driven insights to stay ahead.
Glossary
Customer acquisition cost (CAC)
Learn all about customer acquisition cost (CAC), how to calculate CAC and compare to other metrics. Learn how to improve CAC and what is a good CAC.
Customer stories
How MWM drove iOS app installs with AppsFlyer and TikTok’s Advanced SRN integration
Read how MWM used AppsFlyer and TikTok's advanced SRN integration to drive iOS app installs and hit 140 million app downloads since its launch.
Reports & guides
Boosting your user acquisition strategy with preload campaigns
Read this guide on preload campaigns, with insights and best practices from key partners. Delve into how they can elevate brand visibility and fuel growth.
Reports & guides
[Report] 2025 app retention benchmarks report
Read the latest app retention report for insights into preserving app loyalty and engagement alongside the impact of privacy and signal loss.
Product news
Preload referrer attribution with Samsung
Reports & guides
Top 5 app marketing data trends of 2024 and predictions for 2025
Uncover the key trends in ad spend, revenue, UA, and creative that defined 2024 and understand how these may impact the outlook for 2025.
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