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Zalando’s AI-powered app: Fashion meets personalization
Zalando's app blends AI, social commerce, and retention into a powerful shopping experience. Here's what works, and what could make it even stronger.
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How IKEA’s app nails omnichannel UX (and what brands can learn)
IKEA's app masters omnichannel retail with AR and loyalty, but one UX mistake costs ATT opt-ins.
Reports & guides
The State of App Marketing in Sub-Saharan Africa – 2025 Edition
Explore 2025 mobile app trends across SSA with insights into ad spend, fraud, and top verticals.
Reports & guides
[Report] The State of App Marketing in Sub-Saharan Africa – Edition 2025
Explore 2025 app marketing trends in Africa. Discover key insights on installs, fraud, UA, and remarketing.
Customer stories
Supersonic boosts ROAS and expands market reach with AppsFlyer and Meta
Supersonic boosted ROAS and global reach by optimizing hybrid monetization with Meta VO IAA and ROI360.
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Introducing AppsFlyer MCP: Marketing Intelligence for the AI Era
Access instant, AI-powered marketing insights with AppsFlyer MCP. No code. No wait. Just ask.
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My Dashboards is now the default dashboard
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[Report] The State of eCommerce App Marketing – 2025 Edition
Reports & guides
[Report] State of app marketing in Asia – 2025 Edition
Explore Asia's 2025 app marketing landscape: UA spend, monetization trends, and regional groth insights.
Reports & guides
State of app marketing in Asia – 2025 Edition
Explore Asia's 2025 app marketing landscape: UA spend, monetization trends, and regional growth insights.
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