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233 results for "LTV"

Glossary

Predicted lifetime value (pLTV)

What is predicted lifetime value, why is it important, and what do you need to know before creating an LTV prediction model? Find out inside.

Glossary

Lifetime value (LTV)

What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.

Glossary

Average order value (AOV)

Understand AOV and why it's important for sustainable growth. Learn how to increase customer spend, enhance product bundles, and improve profitability.

Glossary

Churn rate

What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.

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