Blog
Driving loyalty and lifetime value (LTV) in challenging economic conditions
Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.
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245 results for "LTV"
Product news
Modeled data for revenue LTV D7 with ad revenue data
SSOT customers who monitor their ad revenue can now get a combined report of AppsFlyer and SKAN D7 revenue in the Overview dashboardAppsFlyer uses existing revenue data to model SKAN data, and then merges unique installs from both datasets to create a unified view.
Glossary
Predicted lifetime value (pLTV)
What is predicted lifetime value, why is it important, and what do you need to know before creating an LTV prediction model? Find out inside.
Customer stories
Scoring record high ARPU while improving LTV with AppsFlyer and CleverTap
Learn how MPL has dramatically increased the efficiency with which it onboarded its users, allowing it to focus on new growth initiatives.
Glossary
Lifetime value (LTV)
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.
Blog
Pitfalls of modeling LTV and how to overcome them
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
Blog
Apple Search Ads finally joins the SKAN party! What you need to know
Apple Search Ads is finally joining SKAN. Discover what this means for your iOS campaigns and how to adjust your strategy for smarter attribution.
Reports & guides
Winning big with influencers: A comprehensive guide for app marketers
Boost app growth with influencer marketing. Learn to build UA strategies, pick the right creators, and measure real impact.
Blog
New data reveals: Owned media + deep linking reign supreme in 2025
New data reveals owned media and deep linking drive record growth. Discover how they boost engagement, retention, and revenue.
Blog
Understanding ad metrics: A guide for digital marketers
Dive into everything ad metrics. Which ad metrics to measure, with specific metrics for mobile ads alongside best practices and future trends.
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