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221 results for "LTV"

Product news

Modeled data for revenue LTV D7 with ad revenue data

SSOT customers who monitor their ad revenue can now get a combined report of AppsFlyer and SKAN D7 revenue in the Overview dashboardAppsFlyer uses existing revenue data to model SKAN data, and then merges unique installs from both datasets to create a unified view.

Glossary

Predicted lifetime value (pLTV)

What is predicted lifetime value, why is it important, and what do you need to know before creating an LTV prediction model? Find out inside.

Glossary

Lifetime value (LTV)

What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.
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