Blog
Driving loyalty and lifetime value (LTV) in challenging economic conditions
Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.
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262 results for "LTV"
Product news
Modeled data for revenue LTV D7 with ad revenue data
SSOT customers who monitor their ad revenue can now get a combined report of AppsFlyer and SKAN D7 revenue in the Overview dashboardAppsFlyer uses existing revenue data to model SKAN data, and then merges unique installs from both datasets to create a unified view.
Glossary
Predicted lifetime value (pLTV)
What is predicted lifetime value, why is it important, and what do you need to know before creating an LTV prediction model? Find out inside.
Customer stories
Scoring record high ARPU while improving LTV with AppsFlyer and CleverTap
Learn how MPL has dramatically increased the efficiency with which it onboarded its users, allowing it to focus on new growth initiatives.
Glossary
Lifetime value (LTV)
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.
Blog
Pitfalls of modeling LTV and how to overcome them
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
Reports & guides
[Report] The State of Fraud for Marketers – 2026 Edition
Explore 2026 ad fraud trends, gaps, and insights. Learn where installs go missing and how to protect growth.
Customer stories
How Netmarble Built a Unified Creative Strategy to Power Cross-Platform Growth
See how Netmarble scaled 50+ apps, improved creative insights, and drove growth with AppsFlyer.
Reports & guides
[Report] The State of eCommerce for Marketers – 2026 Edition
Explore 2026 eCommerce marketing trends, from remarketing dominance to AI insights. Plan smarter campaigns.
Reports & guides
[Report] The State of Subscriptions for Marketers – 2026 Edition
Explore 2026 subscription app trends: Android growth, AI impact, UA spend, and conversion insights.
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