Glossary
Cross-device
What is cross-device user behavior, and what challenges can it solve for marketers? Learn all you need to know in our mobile marketing glossary.
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257 results for "LTV"
Glossary
Identifier for advertisers (IDFA)
Learn about the identifier for advertisers that Apple assigns to every iOS device: How it works, recent updates, and the future of a post-IDFA world.
Glossary
Mobile measurement partner (MMP)
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.
Glossary
Organic install
What are organic installs, and why are they important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
CPA fraud
What is CPA fraud, and how can you protect yourself from this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Ad exchange
What is an ad exchange, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
Average revenue per paying user (ARPPU)
What is ARPPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Average revenue per user (ARPU)
What is ARPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
App store optimization (ASO)
What is ASO, and why is it important to your app's success? Learn everything you need to know in our mobile marketing glossary.
Blog
5 ways to analyze app campaigns using marketing analytics
In this post we review how five different reports can each play a key role in optimizing your app campaign. Find out more inside
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