Customer stories
Optimizing ad creation and maximizing ROI with AppsFlyer’s OneLink
Learn how Brainium's ability to test and optimize creatives helped to decrease their CPIs and increase customer lifetime value.
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262 results for "LTV"
Customer stories
Boosting retention and fighting off fraud with AppsFlyer
Find out how Rapido ensured that the right users were remarketed to at the right time without conflicting or overlapping messages.
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Setting sights on remarketing fraud
An advertiser’s remarketing database is perhaps the most prized possession, and unfortunately a target for fraudulent activities.
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Multi-touch attribution: Success is a journey
Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.
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Mobile attribution in the age of privacy: Challenges and opportunities
Find out how mobile measurement and attribution is changing post iOS 14 with a shift towards a more privacy-centric relationship with consumers.
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Predictive marketing explained – why it matters
Many UA managers know about the benefits of predictive analytics, but this privilege is only available to a lucky few. However, this can change.
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Machine learning in a digital age: The future is now
Machine learning is a commonly used buzzword, but what does it really mean with regard to digital marketing? We got the answers.
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The marketer’s field guide to mobile ad fraud
This detailed guide will cover the evolving nature of online advertising fraud - specifically in mobile channels - along with the industry's evolution.
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Mobile attribution & marketing analytics for Finance app marketers – the complete guide
This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.
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Everything marketers need to know about incrementality testing
This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its results.
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