Glossary
Customer acquisition cost (CAC)
Learn all about customer acquisition cost (CAC), how to calculate CAC and compare to other metrics. Learn how to improve CAC and what is a good CAC.
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253 results for "LTV"
Customer stories
How MWM drove iOS app installs with AppsFlyer and TikTok’s Advanced SRN integration
Read how MWM used AppsFlyer and TikTok's advanced SRN integration to drive iOS app installs and hit 140 million app downloads since its launch.
Reports & guides
Boosting your user acquisition strategy with preload campaigns
Read this guide on preload campaigns, with insights and best practices from key partners. Delve into how they can elevate brand visibility and fuel growth.
Reports & guides
[Report] 2025 app retention benchmarks report
Read the latest app retention report for insights into preserving app loyalty and engagement alongside the impact of privacy and signal loss.
Product news
Preload referrer attribution with Samsung
Reports & guides
Top 5 app marketing data trends of 2024 and predictions for 2025
Uncover the key trends in ad spend, revenue, UA, and creative that defined 2024 and understand how these may impact the outlook for 2025.
Customer stories
How Kolon Mall Boosted User Retention with Data-Driven Audience Experimentation
Find out how Kolon Mall improved retention rates by 15% and reduced dormant user engagement costs by 20% using AppsFlyer's data-driven Audiences.
Reports & guides
The marketer’s guide to buying an MMP
Cut through the noise with this in-depth guide into buying an MMP helping you transform your marketing efforts from guesswork to a data-driven strategy.
Glossary
Fractional attribution
Learn about the different models under fractional attribution and their benefits. Read how to implement fractional attribution models and their future trends.
Customer stories
Amobear boosts ROAS by 50% with AppsFlyer and TikTok
Learn how Amobear increased ROAS by 50% using ROI360 and the Advanced SRN integration with TikTok
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