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Reports & guides

Mobile fraud: Marketers’ massive hidden threat

A new Forrester study on behalf of AppsFlyer reveals the size and scope of mobile ad fraud for enterprise marketers on mobile.

Glossary

Mobile fraud detection

What is mobile fraud detection, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.

Use cases

The war on fraudsters: 3 customers standing up to mobile fraud

Effective anti-fraud protection is your financial insurance policy against fraud. Here are 3 case studies of AppsFlyer customers.

Reports & guides

The state of mobile app fraud – 2023 edition

We analyzed 22 billion installs to offer an in-depth look at the key trends that shaped 2022, including app install fraud rate benchmarks.

Blog

Mobile ad fraud prevention: Discover AppsFlyer’s cutting-edge tactics for stopping fraudulent networks

Mobile ad fraud prevention: Discover AppsFlyer’s cutting-edge tactics to stop fraudulent networks using machine learning & clustering methodology.

Reports & guides

The state of mobile ad fraud 2021

To fully understand the fraud dynamics in H1 2020, this report offers key global and regional trends across North America, APAC, EMEA and LATAM.

Reports & guides

The marketer’s field guide to mobile ad fraud

This detailed guide will cover the evolving nature of online advertising fraud - specifically in mobile channels - along with the industry's evolution.

Reports & guides

The state of mobile ad fraud in APAC – 2020 edition

Take a deep-dive into all the latest trends in mobile fraud in APAC, including top markets in Southeast Asia, India and the Pacific.

Glossary

Mobile ad fraud

What is mobile ad fraud, and what fraud techniques are prevalent nowadays? Learn all you need to know in our mobile marketing glossary.

Blog

Flying under the radar: Mobile ad fraud

Familiar fraud methods relying on malicious SDKs were considered irrelevant for iOS devices until recently a new form of install hijacking was found