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219 results for "Mobile fraud"

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Life is but a stream – The latest CTV trends and how they apply to you

Did you know that there are more SVOD (subscription video on demand) subscriptions in the US than there are people, with 340 million over-the-top (OTT) contracts and only 330 million US citizens?

Glossary

View-through attribution (VTA)

What is a view-through attribution (VTA) and how does it work? Learn all you need to know about VTA in AppsFlyer mobile marketing glossary.

Glossary

Private marketplace (PMP)

What is a private marketplace (PMP) and how does it work? Learn everything you need to know about PMP in AppsFlyer mobile marketing glossary.

Blog

Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022

Learn all you need to know on how Apple’s ATT and iOS privacy changed measuring app campaigns on Meta (Facebook) in 2022.

Blog

The ever dynamic world of mCommerce – everything you need to know

With mobile adoption being at its highest rate ever, it’s unquestionable that all businesses will need to invest in mCommerce - Find out how to inside.

Glossary

Privacy Cloud Application (PCA)

What is a Privacy Cloud Application, how does it work and what are its benefits for marketers? Learn more in our mobile marketing glossary.

Customer stories

Expanding the UA funnel while lowering cost per install

Find out how by using AppsFlyer Xpend solution, Lokal App was able to scale quickly while reducing the cost per install, based on real-time insights.

Glossary

Real-time bidding (RTB)

What is real-time bidding, how does it work, and what are its pros and cons? Find out everything you need to know in our mobile marketing glossary.

Customer stories

Realizing 40% revenue growth with AppsFlyer integration

Find out how with AppsFlyer’s support, VGames increased its revenue and achieved better ROI / ROAS from its day-to-day marketing investments.

Glossary

In-app purchase (IAP)

What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.

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Life is but a stream – The latest CTV trends and how they apply to you

View-through attribution (VTA)

Private marketplace (PMP)

Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022

The ever dynamic world of mCommerce – everything you need to know

Privacy Cloud Application (PCA)

Expanding the UA funnel while lowering cost per install

Real-time bidding (RTB)

Realizing 40% revenue growth with AppsFlyer integration

In-app purchase (IAP)

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