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Blog

The future of the app store economy, in a privacy-centric world

As we've all recently learned, changes can be transformed into opportunities and spark innovation. Apple's latest announcement is no different.

Blog

Here are the most critical metrics and KPIs you should measure as an app marketer to keep your Gaming app engaging and profitable.

Use cases

With AppsFlyer's productivity tools, you can access attribution and analytics data on-the-go and instantly share insights with your team!

Blog

LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.

Blog

In-app ad monetization is one of the most important Gaming revenues today, but where did it start? Learn more about its evolution.

Customer stories

For game developers such as Garena, fair and well-balanced attribution metrics are crucial to any successful campaign. Find out more inside.

Blog

What is the impact UA campaigns have on organic installs? Find out what top experts are saying about this key question for app marketers.

Use cases

Learn how to scale your CTV strategy with our beginner's guide to OTT media buying, covering media sources, ad formats, targeting, and more.

Use cases

OneLink streamlines the email-to-app experience by “unwrapping” iOS links wrapped by ESPs to maximize user experience.

Use cases

Learn how AppsFlyer Smart Banners enable marketers to easily convert mobile web users into app users through a seamless UX.

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