The power of
true ROI

Web and mobile spend live in separate systems, making true cross channel CAC, ROI, and ROAS impossible to calculate without manual stitching.

Consolidates web and mobile campaign cost in a single de-duplicated view, so every ROI metric reflects your full media investment.

Same as ROI360 Standard

Every new source requires a new integration, manual or automated. Continue getting clicks and impressions from SRNs, missing cost data—an effort that requires custom integration and internal BI matching

With over 100 API cost integrations, testing and scaling with new partners is seamless and quick with no need for new development or manual effort. The broad coverage ensures accurate data, with cost tied to attribution at the most granular level with a click of a button

Same as ROI360 Standard

Governing and managing connections across ad-networks requires intense manual work or implementing a centralized view that slows down time to market.

Centralized view to manage all cost connections across mobile, web, CTV, and PC&Console for every partner, resulting in fast time to value and better control over connections.

Same as ROI360 Standard

Without ROI360, you may experience delays in data delivery through methods like API, exports, or dashboards. Limiting your ability to optimize in real-time or after Day 1, as updates may only happen every few hours

Get the freshest data from ad network APIs to optimize campaigns faster. Have the ability to get near real-time data, refreshes 6 times a day, every 4 hours

Same as ROI360 Standard

High-effort processes with limited scalability often lead to delays and inconsistent data delivery. Alternative methods; Exports, APIs, and dashboard downloads

Same as without ROI360

Automatically streamline cost and metrics to your chosen cloud vendor, with data delivered up to 4 times daily at the most granular level. This simplifies data management and reduces the burden on the teams, allowing them to focus on analyzing the data instead of complex data engineering tasks

No access to missing/historical data

ROI360 provides automated 7-day backfills and on-demand longer range backfills, ensuring accurate cost data even during onboarding, retroactively following a data loss event on any side

Same as ROI360 Standard

Cost may appear with duplication due to different attribution models affecting performance accuracy

By eliminating duplicate data, your dashboards align campaigns with cost, ensuring accurate eCPI, ROI, and ROAS for precise optimization

Same as ROI360 Standard

No connection to your agency costs

Analyze ROI at the agency level by integrating agency costs from APIs, setting fee rules, or manually uploading CSV files of agency costs to ensure accurate expense tracking and ROI calculations

Same as ROI360 Standard

No possibility to upload cost data

Upload CSV files from any source, ensuring accurate cost data even without an API, and correct discrepancies for better performance comparisons and ROAS optimization

Same as ROI360 Standard

Less recommended than API cost because it is manual, error-prone, and immutable

Same as without ROI360

Same as without ROI360

Pulling data via API from mediation partners may be incomplete and inaccurate as the numbers often change after the initial report, leading to a lack of final, refined data

S2S integration with ROI360 ensures continuously updated ad revenue data (up to 14 days back), improving accuracy, delivering precise, up-to-date figures despite the mediation gap, allowing a complete view for better decisions

Same as ROI360 Standard

Manually implement and maintain SDKs or rely on alternative data capture methods. Requires ongoing development and can lead to data inconsistencies

Get user-level data directly from the SDK, allowing the lowest level of granularity- user-level data

The most granular Impression-level ad revenue data in real time is streamed to your BI, providing your team with comprehensive revenue data, without the need for manual integration efforts

Build and maintain individual integrations for each partner- less scalable

Get the most accurate data seamlessly from your partner of choice. Supports large-scale integrations across multiple partners, ensuring smooth and reliable data flow

Same as ROI360 Standard

Requires a choice between: Option 1: Day 0 data with real-time insights via SDK—fast but less accurate Option 2: Day 1 data through API—more accurate but delayed

Same as without ROI360

Enjoy the combination of fresh and accurate data: SDK for Day 0 freshness and API for Day 1 accuracy. This allows immediate optimizations on Day 0 while refining insights over time, ensuring complete and accurate data for better decision-making

Requires custom solutions for data sharing with networks, impacting optimization due to low efficiency. Partners are less likely to build customer specific integrations, so it can become challenging sharing ad revenue data with partners without a proper integration

Same as without ROI360

Equip partners with essential ad revenue signals to train models for better campaign results. Use SDK postbacks for real-time Day 0 optimization and device-level UA signals for accurate and daily optimization, ensuring data-driven improvements

Requires building and maintaining a custom ETL pipeline, incurring high costs due to ongoing updates

Same as without ROI360

Granular, real-time impression-level ad revenue reports sent via Data Locker to your cloud storage and into your internal systems. Providing intra-day updates, flexible data for BI needs. This ensures accurate, up-to-date insights to optimize monetization and improve campaign results with versioned data for maximum accuracy

Build and maintain multiple platform integrations, leading to continuous updates.

Fully automated data collection and in-app event generation, by integrating an SDK connector. This automates data collection for scalable event measuring delivering the most accurate revenue without manual dev mapping resulting in higher accuracy and lower cost of maintenance

Same as ROI360 Standard

Manual measuring subscription date changes from app stores, risking delays and errors

Automatically captures and processes real-time store notifications and connects them to your marketing data, providing instant, accurate subscription revenue insights

Same as ROI360 Standard

Need to build a custom logic and measure the user flow, leading to time and costly efforts

Optimize and analyze the customer journey with 16 auto-generated event types, covering all stages of the subscription lifecycle

Same as ROI360 Standard

Requires manual extraction and analysis or requires high costs of buying a separate tool

Use the ROI360 auto-generated in-app purchases & subscriptions events to re-engage with users in the funnel, understanding their journey gaining deeper insights into the user behavior

Same as ROI360 Standard

Manual or custom deduplication processes are required, resulting in costs and a risk of reporting errors

Removes duplicate transactions to ensure revenue data is free from duplicates for the most accurate revenue to be recorded

Same as ROI360 Standard

Manual revenue adjustments for refunds on purchases, incur medium costs and risking inaccuracies

Same as without ROI360

Process and deduct refunds from revenue calculations to ensure the most accurate figures, preventing inaccurate financial decisions

Manual calculation of store commissions is needed for constantly changing logics, leading to complexity and inaccuracies

Report net revenue by deducing store commissions from the gross on the receipt (15% of 30%) to make the most accurate optimization decisions

Same as ROI360 Standard

Manual tax calculation and deduction are required, resulting in high costs with potential legal implications

Report net revenue by deducing the taxes from the gross revenue, based on the state/country of origin of each transaction

Same as ROI360 Standard

Requires building and maintaining a custom ETL pipeline, incurring high costs due to ongoing updates

Same as without ROI360

The most granular, transaction-level revenue reports that constantly update, providing the BI team with fresh data for comprehensive analysis ensuring accurate, up-to-date insights to drive meaningful business impact

Requires a custom API layer per data source, ongoing schema maintenance, and separate integration for every new network added

Connects your unified cost, attribution, and ask questions to get instant insights on any revenue and cost metrics such as ROAS, net revenue, cross-network analysis, and optimization. Create custom AI agents built on live AppsFlyer data.

Same as ROI360 Standard

No equivalent without custom alerting infrastructure. Failures are typically discovered after optimization decisions have already been made on bad data

Queries the status of cost and ad revenue integrations, surfaces failures before they distort data, and enables corrective actions through your own agent or LLM workflow

Same as ROI360 Standard

Requires building and maintaining custom monitoring tooling. Misconfigurations surface reactively, after reporting discrepancies are already visible

Autonomous agent monitors integrations continuously and alerts via Slack or email the moment a cost integration breaks , ensuring optimization always runs on complete, accurate data

Same as ROI360 Standard