AppsFlyer launches attribution analytics on THINK Marketing

SAN FRANCISCO – September 19, 2016

AppsFlyer, the global leader in mobile attribution and marketing analytics, today announced the availability of its data and marketing tools on THINK Marketing, a new one-stop destination for marketers to gain knowledge, learn skills and ultimately drive a digital transformation within their business. Starting today, companies can leverage AppsFlyer’s unbiased data and marketing tools to measure and optimize their app install and user engagement campaigns.

AppsFlyer delivers the tools and insights for marketers to make data-driven decisions on their mobile marketing strategies. As the authority in mobile attribution and marketing analytics, AppsFlyer provides app marketers with real-time access to campaign data including impressions, clicks, cost and more, directly alongside post-install activity such as in-app purchases, sessions, Average Revenue Per User (ARPU), Lifetime Value (LTV), Return on Investment (ROI) and other metrics Ñ all through a centralized, easy-to-read dashboard. Marketers can take advantage of AppsFlyer features such as cohort analysis, retention reports, full funnel reporting and OneLink smart deep linking in order to further analyze and improve the end-to-end performance of their campaigns.

Designed to help Chief Marketing Officers (CMO) and their teams build proficiency and experience, THINK Marketing delivers news and thought leadership content from the industry’s top marketing influencers and news outlets. The news content links to learning materials, demonstrations, and trials from a variety of vendors around topics such as campaign management, digital marketing and analytics. Through these assets, marketers can gain a deeper knowledge and, when ready, match their needs with solutions from IBM and more than 60 marketing technology companies from around the globe.

“We are excited to join THINK Marketing and add to our 2,000 integrated partnerships with market leaders,” said Ben Roodman, Director of Partner Development at AppsFlyer. “We can now provide enterprise clients with powerful, independent and reliable data to inform and enhance the mobile-centric approach to their marketing activities. This important move will ensure that businesses can fully benefit from our platform, which helps over 10,000 app marketers succeed in their mobile growth efforts.

“THINK Marketing is dedicated to driving digital marketing transformation,” said Maria Winans, CMO, IBM Commerce. “We welcome AppsFlyer to the THINK Marketing community where we will inform and connect businesses with solutions that put them on the path to success.

To learn more about AppsFlyer’s attribution analytics platform, visit the IBM marketplace now.

About AppsFlyer

AppsFlyer, the global attribution and marketing analytics leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and its marketplace of 8,000+ technology partners make better business decisions every day, while delighting their end-users.

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