The state of app marketing – DACH Q1, 2017



What’s inside

The mobile space in the DACH region (Germany, Austria, and Switzerland) has seen massive growth and is expected to continue this trajectory in the years ahead.

In fact, the region’s largest market by far – Germany – experienced a 45% spike in mobile ad spend in 2016 to reach $2.55 billion, according to eMarketer.

In 2017, it is estimated to eclipse desktop with 57% of digital ad spend for a total of $3.5 billion. Within mobile (specifically apps) comScore found that Germans were very active users with nearly 30% downloading apps every single month – second only to the UK in Western Europe.

This study dives deeper into app usage and includes the following benchmarks:

  • Retention rates per platform and vertical
  • Share of buying users
  • Average revenue per user
  • The AppsFlyer Performance Index DACH edition ranking the top mobile media sources in the region
  • And more exclusive insights!
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