Advertising on CTV has arrived in a huge way. If you’re a mobile marketer who needs to understand the most up-to-date advertiser and consumer trends and behavior in this ecosystem, this report is a must-read.
Dig into trends like these:
- 98% of brands believe CTV ad spend will exceed mobile ad budgets
- 40% of consumers have installed an app after seeing a CTV ad for an app
- 53% of Consumers are likely or very likely to scan QR codes following a CTV ad