Connected TV Trends, 2022-23: Advertiser and viewer perceptions


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Advertising on CTV has arrived in a huge way. If you’re a mobile marketer who needs to understand the most up-to-date advertiser and consumer trends and behavior in this ecosystem, this report is a must-read.

What’s inside:

Dig into trends like these:

  • 98% of brands believe CTV ad spend will exceed mobile ad budgets
  • 40% of consumers have installed an app after seeing a CTV ad for an app
  • 53% of Consumers are likely or very likely to scan QR codes following a CTV ad
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