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AppsFlyer Growth Index: Indonesia, Thailand, Vietnam, and Singapore

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What’s inside

The continued stellar rise of China-based advertising media sources defined the first half of 2020 in Southeast Asia. TikTok, ByteDance’s wildly popular video-sharing service, grew at a torrid pace across its top three markets in the region – Thailand, Indonesia, and Vietnam.

Outside of the Chinese players, competition in Southeast Asia continues to heat up, giving established networks even more challengers to worry about.

AppsFlyer is happy to release its 2nd edition of SEA-focused Growth Index, with Ad Networks growth trends for selected Southeast Asian countries!

Our analysis includes:

  • Date from Singapore, Vietnam, Indonesia, and Thailand
  • Both Gaming and Non-gaming categories
  • A comparison between “volume” (or growth in clean installs) and “adoption” (or growth in the number of apps), H1 2020 vs. H2 2019

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