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Finding your true north: Measuring your app marketing’s true ROI

Working with accurate ROI data is the holy grail for marketers. Read our guide to understand how each component of True ROI is getting achieved.

Reports & guides

Working with accurate ROI data is the holy grail for marketers. Read our guide to understand how each component of True ROI is getting achieved.

Reports & guides

Take an in-depth look at the key eCommerce app marketing trends in Turkey. Read about the changes that had a significant effect on mobile apps.

Reports & guides

This report offers an in-depth look at the key trends that shaped 2021: Installs, remarketing conversions, paying users share, IAP revenue and more.

Reports & guides

Gear up for the IPL 2023 cricket season with our in-depth mobile app marketing report where you will find latest trends, best practices & much more.

Reports & guides

This report examines a wide range of data across mobile verticals to uncover the impact of Ramadan on mobile usage in the Middle East in 2021

Reports & guides

We’ve joined forces with our friends at Google, to share insights on the current state of mobile in the region, and how marketers can succeed in it.

Reports & guides

AppsFlyer teamed up with Adobe to give you exclusive, actionable insights to prep for a competitive 2023 and beyond.

Blog

Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.

Reports & guides

To help Gaming apps understand how to navigate in the new iOS 14 reality, we held in-depth interviews with three leading experts from top studios.