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737 results for "App marketing"
Customer stories
Remarkable gaming app growth at scale driven by mobile marketing data
Discover how Teebik Games, one of the largest mobile game publishers in the world, used AppsFlyer to accelerate marketing impact.
Customer stories
Doubling remarketing success with AppsFlyer Audiences
See how AppsFlyer powerful Audiences solution enables Ibotta to build and deploy advanced segments across its mobile ecosystem.
Blog
Mobile attribution & marketing analytics for Finance app marketers – the complete guide
This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.
Blog
Open to influence? The pros and cons of influencer marketing for apps
Think influencer marketing is a fail-safe lead generation tool? Not always. This 2-part series discusses the benefits and drawbacks of this method.
Blog
All you need to know about content marketing for apps
Apps must invest a lot of resources in capturing potential users' time and attention. That's where content marketing comes in - Find how to do it right.
Blog
Mobile attribution & marketing analytics for Finance app marketers – the complete guide
This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.
Reports & guides
[Report] The State of eCommerce in India 2026: App Growth, Retention & Fraud Benchmarks
Explore why India's eCommerce installs are surging 5x faster than the global average, and how remarketing and retention are shaping the next stage of growth. Data-backed benchmarks on installs, spend, retention, and fraud across India's Shopping vertical.
Customer stories
Mercari cuts iOS CPA in half with AppsFlyer and Meta AEM
Mercari cut iOS CPA by ~50% and increased iOS attribution by 167% by implementing Meta AEM via AppsFlyer ahead of US and EU market launches. See how they did it.
Blog
Cross-channel marketing analytics: how it works in 2026
What is cross channel marketing analytics, why it matters in 2026, and how to unify data across mobile, web, CTV, and more. A complete overview.
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